The Effects Of Alcohol Abuse On The Family - 1518 Words

Monday thru Friday, Tina wakes up, goes to work, comes home from work, takes off her work clothes, and cracks open a beer, Joose, or a bottle of wine. She does not do this because she had a bad day at work, but because it has truly become a routine in her life. My mom arrives home an hour or so later and if she wanted to go somewhere for dinner or even go for a walk, she knew she would not be able to do so because Tina was already in her nightclothes and drinking. Unfortunately, like many addicts, my step mom, Tina, does not see the impact this is having on her relationship with my mom and family. To say my step mom is an addict would truly be an understatement because of her need and crave for it each day. Unfortunately, alcohol abuse is†¦show more content†¦It is very often that those of the LGBT community look for a place that they are accepted and loved because of the lack of appreciation for the diversity and creativity they bring to the world. Just as many other addict s, they find themselves in such a place because of traumatic experiences. While talking to Tina about her addiction causes and reasons for it, she also opened up to me about a very crucial time in her life and cause of the addiction. At a young age her grandfather began sexually abusing her and taking advantage of her innocence and vulnerability as a child. It is very often that addicts come to their substance usage and abusage because of a traumatic experience in their life. â€Å"There is a very strong correlation between a history of physical and/or sexual or domestic abuse and substance abuse disorders in women† (DSM-5, 2013), and because of this, she experimented at a young age in hopes to forget the hell he brought into her childhood. Although she went through such a traumatic experience, she still managed to move on, but did find herself hand in hand with various other issues. Along with her alcohol addiction and dependence came other addictions to marijuana, other dru gs, and tobacco. Unfortunately, my stepmother upheld her addictions so much, she ended up outsourcing

Nike Inc. China Essay - 5605 Words

TABLE OF CONTENTS Executive Summary ...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦3 Section 1 | Introduction ...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Section 2 | Differences in Nation Culture: the US and China ...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...5 Section 2.1 | Cultural Differences and Similarities ...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 Section 3 | Competitors ...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.9 Section 3.1 | Adidas ...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦........................9 Section 3.2 | Li Ning ...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.10 Section 3.3 | Current Positon in China ...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. †¦Ã¢â‚¬ ¦.......................10 Section 4 | Organisational Structure and Operations ...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦......12 Section 4.1 | Corporate Strategy ...†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...12 Section 4.2 | Organisational Structure†¦show more content†¦SECTION 1 | INTRODUCTION Nike is a sporting goods company with an estimated $16 billion in revenue for 2007 with operations in over 120 countries around the world. Originally founded in 1962 as Blue Ribbon Sports, Nike was later renamed after its most famous line of shoes in 1978. According to Nike CEO Mark Parker (2007), China is expected to be their second largest market within three years. Thus, operations in China should be considered of great importance to Nike. The following report will seek to analyse Nike’s current operations in China and provide recommendations for its continued success. This report shall first explore the cultural differences and similarities which exist between Nike’s parent country of the USA and its’ subsidiary in China. It shall then investigate the current trends and competitors evident in the Chinese sporting goods market. A critical analysis of the strategy, structure and operations of Nike’s subsidiary in China shall then be undertaken. The report shall then identify the problems and opportunities currently facing Nike’s Chinese subsidiary and provide solutions to these through the utilization of its’ subsidiary’s strengths. Finally, recommendations shall be provided to overcome the various issues raised throughoutShow MoreRelatedCorporate Governance of Nike1748 Words   |  7 Pagesincrease its capital is a corporation. There are also non-profit corporations organized for religious, educational, charitable or public service purposes. One of the corporations are the â€Å"Nike, Inc† which in other words can be said a company. 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The company was founded on January 25, 1964 by a University of Oregon track athlete Philip Knight and his coach Bill Bowermanas. It was first named Blue Ribbon Sports and it officially became Nike, Inc. on May 30, 1978 (Nike). As a multinational company, it operates retail stores domestically and overseas and all of the products it sells are manufacturedRead MoreNike Plc1183 Words   |  5 PagesNIKE, INC COMPANY PROFILE Nike, Inc. is the biggest producer of athletic apparel and footwear global by sales. Headquartered in One Bowerman Drive, Beaverton, USA, the company sells products through 346 retail outlets across and 343 stores outside the US with famous brands such as Nike, Converse and Umbro over 170 countries. 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Adidas has to use the same strategies as Nike so as to maintain its employees and attract others (Nike). Nike Inc. uses the flat organization

Abraham the King Free Essays

Chapter One 1. Explain the significance of the parrot and the mockingbird at the beginning of this chapter. 2. We will write a custom essay sample on Abraham the King or any similar topic only for you Order Now Why would Chopin have thought it important to include this detail in her brief mention of the children’s nurse? 3. Why would Ponterllier consider his suntanned wife to be a â€Å"damaged piece of property? 4. Who is Robert Lebrun? 5. What is his relationship with Edna? Chapter Two 1. Describe Edna Pontellier. 2. What kind of person is Robert Lebrun? 3. What shift in point of view is evident in Chapter Two? 4. What do you learn about Robert and Edna from their conversation at the end of this chapter? Chapter Three 1. How does Leonce’s behavior when he returns from the Klein Hotel reveal his attitude toward his wife? 2. What is the first sign that Edna is not completely happy with her life as it is? 3. Discuss how sounds are used as a backdrop to the scene of disagreement between Leonce and Enda? 4. How do the gifts Edna receives from her husband symbolize her marriage and most marriages of this time? Chapter Four 1. Describe the unusual nature of the relationship between Edna and her children. 2. What is Chopin implying by this description: â€Å"They were women who idolized their children, worshiped their husbands, and esteemed it a holy privilege to efface themselves as individuals and grow wings as ministering angels. † 3. Who is Adele Ratingnolle, and how is she the embodiment of the â€Å"mother- woman†? 4. How does the fact that Edna is not a Creole affect her relationship with others on Grand Isle? Chapter Five 1. How does Robert’s behavior toward Edna fit the pattern of Medieval and Renaissance courtly love? 2.What is the difference between Robert’s present attentions to Edna and his past attentions to Adele Ratignolle? 3. Compare Edna’s sketching with Adele’s sewing. 4. To what tradition is Chopin referring when she has Edna compare Adele to a Madonna? 5. What is ironic about the simile? Chapter Six 1. What is significant about Edna’s first saying she did not want to go swimming with Robert and then agreeing to go? 2. How is the sea used symbolically in this chapter? Chapter Seven 1. How are Edna Pontellier and Adele Ratignolle contrasted in this chapter? 2. What does the road to the beach symbolize in this chapter? 3. What is the significance of the lady in black and the two lovers in this chapter? 4. What does the flashback to Edna’s childhood reveal to the reader? 5. What do you learn about Edna as a person, given the reasons for her marriage to Leonce? 6. â€Å"She grew fond of her husband, realizing with some unaccountable satisfaction that no trace of passion or excessive and fictitious warmth colored her affection,, thereby threatening its dissolution. † How does the narrator’s omniscience reveal Edna’s feelings about marriage and intimate relationships? How to cite Abraham the King, Papers

War - a High Point University Response to Essay free essay sample

Discuss some issue of personal, local, national, or international concern and its importance to you. (300 word minimum). War is a prominent circumstance that affects our lives and our past. It affects different households and tears up the families within them. I understand the feeling one can have when a person they love must go to war from personal experience. When a close relative has to participate in war, confusion and strife can occur in a family. My father is in the Army Reserved. After being deployed in 2003, he missed my last two years in middle school. After getting me through the trials of the last three years of high school freshman, sophomore and junior year, he was prepped to be deployed again to miss my senior year. His life hangs in the balance of the government and his assignment. He’s unsure of his leave and whether he can visit me for Christmas. We will write a custom essay sample on War a High Point University Response to Essay or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He missed Thanksgiving. He missed my Student Government Association Installation Ceremony. He’ll miss my honor roll assemblies. He’ll miss me finding my perfect dress for Prom. He won’t get to deliver me to the hands of my escort for Prom. He doesn’t even know if he will get the leave for my graduation. Though I know he will be there no matter what, I think about the tremendous affect war has had on my life. My mom died when I was two and my dad has been there for me whenever he could be. Still, when I think of the times he wasn’t there for me, it was because he was fighting in a War. War is important to me because it solidifies America’s independence and continuation of liberty. If it wasn’t for war and the U/S. Government, I know many things I take for granted would cease to exist. It’s just that sometimes I wish my father didn’t have to take part. Someone once said, â€Å"What you fight for shows who you really are.à ¢â‚¬  That makes so much sense to me because my daddy has always taught me to be my own person and fight for what I believe in. He believes in freedom and liberty. That’s what he is fighting for. That’s why war is important to me.

The performance successful was the impressive acting Essay Example For Students

The performance successful was the impressive acting Essay The actor used the props in imaginative ways to create different scenes. The most distinctive example was when Ethan and Lenny try to get inside their house through the toilet window. The stool is used to represent different things, when the actor is playing Ethan he holds the stool above his head to represent holding Lenny up, but as Lenny the stool is used to represent the toilet window. The actor pulls the stool down over himself and it gave the impression of him climbing through the window. The set was used very well to illustrate this scene and the minimal set enables the audience to use more of their imagination for the play so that it becomes more their own, and can relate to it more directly. The audience itself is placed around the area the actor performs in, so the close proximity of actor to audience makes the performance much more powerful. Because you can see the other audience members you also need more of your imagination to visualize the story, so you find it easier to relate to because it comes from your own interpretation. The audience is on the same level as the actor, and because the target audience is the same age as the main character I think it highlights how the play is about a childs concerns to for children who can relate to those concerns. We will write a custom essay on The performance successful was the impressive acting specifically for you for only $16.38 $13.9/page Order now Not only the set and props were used effectively to tell the story but also music. The performance shows the composer, Paul Dodgson, went to a great deal of effort to create the music and different sounds, as the music was very powerful in creating different moods in the play. When Lenny was happy, the music would be upbeat and the tempo quicker which produced a happier atmosphere, whereas in more distressing scenes, for instance when he is being bullied, the pace slows down and unpleasant sound effects are used, like screeching of metal on metal. A harmonica, a small metal instrument was also used in creating the music. The significance of the sound effects being metal, like a train, went unnoticed by the younger target audience and so the effort of the composer was not fully appreciated. However in this bullying scene, contrast in silence and sound is used to create tension when the bullies are first seen, there is a long pause and then a sudden crash as the actor throws the block to the floor and the taunting begins. Pace varied throughout the play, which captured the audiences attention, particularly when sound effects and music was used to build to a climax; for instance, when Lenny is waiting for a train to come the sound of a train slowly builds up in volume, the actor is more excitable and begins to talk quicker and when the train passes the noise of Lenny and the train climaxes. This is a good example of how sound was used effectively to build to a climax and create an energetic atmosphere that could not been as powerful without it. Another important aspect that made the performance successful was the impressive acting. One actor, Craig Edwards, used multi role-playing to create the different characters. The efforts of the actor were clear by the quality of the work produced, he was very effective in distinguishing between the various characters and each was very convincing. He maintained a high standard of role-play for each character and the developed characterisation for each character made it obvious when he quickly switched between them. His body language, gestures and movements all changed depending on the character he was playing and each had their own little features that made them all the more real. .u25ef1653fa028fd809389db5202c1e09 , .u25ef1653fa028fd809389db5202c1e09 .postImageUrl , .u25ef1653fa028fd809389db5202c1e09 .centered-text-area { min-height: 80px; position: relative; } .u25ef1653fa028fd809389db5202c1e09 , .u25ef1653fa028fd809389db5202c1e09:hover , .u25ef1653fa028fd809389db5202c1e09:visited , .u25ef1653fa028fd809389db5202c1e09:active { border:0!important; } .u25ef1653fa028fd809389db5202c1e09 .clearfix:after { content: ""; display: table; clear: both; } .u25ef1653fa028fd809389db5202c1e09 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u25ef1653fa028fd809389db5202c1e09:active , .u25ef1653fa028fd809389db5202c1e09:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u25ef1653fa028fd809389db5202c1e09 .centered-text-area { width: 100%; position: relative ; } .u25ef1653fa028fd809389db5202c1e09 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u25ef1653fa028fd809389db5202c1e09 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u25ef1653fa028fd809389db5202c1e09 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u25ef1653fa028fd809389db5202c1e09:hover .ctaButton { background-color: #34495E!important; } .u25ef1653fa028fd809389db5202c1e09 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u25ef1653fa028fd809389db5202c1e09 .u25ef1653fa028fd809389db5202c1e09-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u25ef1653fa028fd809389db5202c1e09:after { content: ""; display: block; clear: both; } READ: Barry Hines in writing a Kestrel EssayLenny was characterised by his higher pitched and squeakier voice, his on edge nervous glances and his constant looking up, when talking to others. You immediately imagine a young, small insecure boy, and this is exaggerated with his whole head looking up, not only illustrates how short he is but also makes him seem vulnerable. His movements were either jumpy and full of energy in happy atmospheres or slow and uneasy when things were going wrong, this emphasised how the play was focused on him and how it was through his perspective. His movements only changed and became more calm and controlled at the end of the play, when he was confi dent enough to come off the train tracks. In contrast, Ethan was characterised by a deeper voice with stronger projection, standing tall with arms crossed or on hips, looking down when talking to Lenny and his head still level when talking to his mother, only eyes raised. This created a strong, self-confident character, set apart from the rest, which emphasised the way in which Lenny idolised his older brother. This also changed at the end of the play when Lenny learned of the other, more vulnerable side of his brother and it was almost as if roles were reversed. Other characters also were easily distinguishable, the mother was a stressed character, constantly dashing around and flapping her hands around to dry her nail polish. The bullies were also characterised well, with their quick movements and mocking laughs Edwards created intimidating personalities. I think he is very skilled to have performed the bullying scene as he had to illustrate a group of bullies, and his use of space, the bullies placed around him and at different levels created the different characters, and even the dashing around to play the different bullies added to the suspense of the intimidation. I think it also helped to portray how from Lennys point of view it was happening too fast for him to defend himself or to understand how to counteract the bullies. Another good example of how the actor switches from one character to another is a scene where Lenny and Ethan are talking in their bunk bed. Using a table, as Ethan he was led on his back, looking directly at the ceiling, with his legs apart and hands behind his head in a very relaxed manner talking to Lenny. When he switched to Lenny, his body suddenly changed into a scrunched up position on his side looking under the table and talking towards the floor. The change was so effective it was almost as if you were glancing to and from each bed in the bunk bed. This is a good example of how strong characterisation and the use of the set produced a high quality performance. Overall the performance was very successful, strong acting skills, use of space and set with music to add to the atmosphere, it created a powerful show that touched on a variety of issues concerning a young troubled boy. The title itself suggests that it would be a peculiar play, even in the childish way in which Lenny is defined, with a full stop at the end (Lenny The boy who wanted to be a train.) This is why you are at first unsure whether or not you should laugh at the amusing dancing performed by a character who just wants to fit in. However, the introduction of cartoon-like styles to the acting puts you at ease when laughing at a boy eating a screw whilst giving an abstract slant to the show, mixing the natural with the surreal, engaging the audience throughout. The issues in the play are concerned with children around the target audiences age, 12 13yr-olds, and I think this could be the basis to aiming it at this audience. .u7ebd0fa7eda5eb106ff83de4a7e06b7c , .u7ebd0fa7eda5eb106ff83de4a7e06b7c .postImageUrl , .u7ebd0fa7eda5eb106ff83de4a7e06b7c .centered-text-area { min-height: 80px; position: relative; } .u7ebd0fa7eda5eb106ff83de4a7e06b7c , .u7ebd0fa7eda5eb106ff83de4a7e06b7c:hover , .u7ebd0fa7eda5eb106ff83de4a7e06b7c:visited , .u7ebd0fa7eda5eb106ff83de4a7e06b7c:active { border:0!important; } .u7ebd0fa7eda5eb106ff83de4a7e06b7c .clearfix:after { content: ""; display: table; clear: both; } .u7ebd0fa7eda5eb106ff83de4a7e06b7c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u7ebd0fa7eda5eb106ff83de4a7e06b7c:active , .u7ebd0fa7eda5eb106ff83de4a7e06b7c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u7ebd0fa7eda5eb106ff83de4a7e06b7c .centered-text-area { width: 100%; position: relative ; } .u7ebd0fa7eda5eb106ff83de4a7e06b7c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u7ebd0fa7eda5eb106ff83de4a7e06b7c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u7ebd0fa7eda5eb106ff83de4a7e06b7c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u7ebd0fa7eda5eb106ff83de4a7e06b7c:hover .ctaButton { background-color: #34495E!important; } .u7ebd0fa7eda5eb106ff83de4a7e06b7c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u7ebd0fa7eda5eb106ff83de4a7e06b7c .u7ebd0fa7eda5eb106ff83de4a7e06b7c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u7ebd0fa7eda5eb106ff83de4a7e06b7c:after { content: ""; display: block; clear: both; } READ: Twelfth Night Act 3 Scene 4 EssayHowever I think that some of the stylised techniques would make it difficult for the younger audience to interpret the abstract scenes, like at the end, Lenny finding a person inside his brothers heart. I think that older age groups would equally enjoy it as I did, because although they may not immediately relate to the story there are aspects that everyone can relate to, and they would also appreciate the more subtle features missed by the younger audience. Whether you understand how, like Lennys brother, people can form outer armour and not everything can be seen from the surface, or you know the mixture of excitement and nervousness when talking to your crush the play will touch you in some way. There are many moments that amuse, upset and make you think. Bullying was another major theme explored throughout the performance, and how role models are romanticised in the imagination through difficult times. I think imagination is a more subtle but major theme of the play. The play is for children about a child, from the childs perspective. This highlights how the play largely to do with Lennys imagination, and how he uses it to help him through his struggles, imagining he can be a train to overcome the bullying, he can imagine the screws strengthening him to make them easier to swallow. Everything is focused very much on him, even details less likely to be recognised by the younger audience, like the pace and music changing to suit Lennys mood is evident of this. Not forgetting that one person alone, who is introduced as Lenny and is essentially dressed as Lenny, performs the show. I think it explores how reality can be distorted by imagination, whether to allow yourself to swallow screws, when idolising the brother that flies to school in a hot air balloon or limiting yourself to moving along imaginary railway tracks. It is only when he is stronger and more independent to cope with reality that he can leave the railway tracks. When you step back and look at the situation you find yourself in, despite audience members in your view, the reality of one male grown adult with minimal props and set is distorted by numerous characters, of different age and gender telling the story of a boy who goes from wishing to be a train to finding his self-confidence and building his self-esteem. A play that so effectively initiates and illustrates this powerful imagination is definitely worth watching.

to kill a mockingbird notes essays

to kill a mockingbird notes essays To Kill A Mockingbird - Chapters 18-19 Mayella testifies next, a reasonably clean nineteen-year- old girl who is obviously terrified. She says that she called Tom Robinson inside the fence that evening and offered him a nickel to break up a dresser for her, and that once he got inside the house he grabbed her and took advantage of her. In Atticus' cross-examination, Mayella reveals that she has seven siblings to care for, a drunken father, and no friends. Then Atticus examines her testimony and asks why she didn't put up a better fight, why her screams didn't bring the other children running, andmost importantlyhow Tom Robinson managed the crime with a useless left hand, torn apart by a cotton gin when he was a boy. Atticus begs her to admit that there was no rape, that her father beat her. She shouts at him and calls the courtroom cowards if they don't convict Tom Robinson, and then bursts into tears refusing to answer any more questions. In the recess that follows, Mr. Underwood notices the children up in the balcony, but Jem tells Scout that the newspaper editor won't tell Atticus although he might include it in the social section of the newspaper. The prosecution rests, and Atticus calls only one witnessTom Robinson. Tom testifies that he always passed the Ewell house on the way to work, and that Mayella often asked him to do chores for her. On the evening in question, she asked him to come inside the house and fix a door. When he got inside, however, there was nothing wrong with the door, and he noticed that the other children were gone. Mayella told him that she had saved her money and sent them all to buy ice cream, and then she asked him to lift a box down from a dresser. When he climbed up on a chair, she grabbed his legs, scaring him so much that he jumped down. Then she hugged him around the waist, and asked him to kiss her. As she struggled, her father appeared at the window, calling Mayella a whore and thr...

Answer the 3 questions Essay Example | Topics and Well Written Essays - 500 words

Answer the 3 questions - Essay Example Deed of Partnerships is a document made by the partners and signed by a solicitor thus helping in setting up of partnerships. The Deed sets out the binding and legal relationship between the partners. Profits sharing and responsibilities of each and every member are stated in the Deed. Traditionally, partners had unlimited liability (Harris 2001, p.23). This meant that they were jointly responsible for the debts of their partnerships. This however changed in 2001 and it led to some large firms like the accountancy to have limited liability. A good example of a partnership is the Wright, Brown and Ali L Partnership. Companies are also another form of business forms. The people that own companies are the shareholders. Each and every shareholder in a business is responsible for the debts in the business up to the sum they have contributed should the company run up debts (Harris 2001, p.45). Various documents for example a Memorandum and Articles of Association are required for a company to register. The registration is done at the Companies House found in Cardiff. Example of companies includes Marks and Spencer, BP and many more. There are two types of companies namely public limited company and the private limited company. Public limited companies are those companies which are listed in the stock exchange. The financial records of public limited companies are always open to the public (Harris 2001, p.37). Examples include Tim Horton’s and many more. Private limited company on the other hand is a business company incorporated as an independent retailer in a market place. The shareholders have limited liabilities and mostly the shares are not open to the public. A good example is the PLC. Marketing communications proportional mix is a broad terms that is used to describe a set of tools that a business can use in the process of communicating effectively its products or services to the clients. The proportional mix is inclusive

International Joint Venture Essay Example | Topics and Well Written Essays - 2500 words

International Joint Venture - Essay Example The partnership could be short term or temporary such that it ceases to exist after meeting its goal such as in case of projects. Some of IJV partnerships are long-term and last for longer periods. During the formation of joint ventures, the firms or companies combine their assets, which could be in material form or intangible such skills as well as technological knowledge. Joint ventures help in licensing, franchising as well as in export of company products. This paper focuses on why companies choose to enter into an international joint venture, reasons why international joint ventures fail and things that can be done to increase the success rate of International Joint Ventures. Types of Joint Ventures Joint ventures take different forms depending on objectives of the partnering companies. Some companies may decide to co-operate through signing of contract. This is for example viable if a small company wants to form collaboration with another larger company to enhance sale and dist ribution of certain products. A good example is the Joint venture between Tata motors and Fiat, which has been discussed under the reasons for formation of joint ventures. The joint venture helped Fiat market its diesel engines. Another type of venture entails coming up with a new joint company where each partner has a specific number of shares to enable division of expenses and profits. This option works best when the business venture involved is a long term or short-term contract. Another partnership option is complete merging of the firms involved in the partnership. When deciding the type of joint venture to get into, it is crucial for the partners to understand the responsibilities of each party as well as the risk involved in the venture. It is also important to seek legal advice in making the decision of the appropriate venture. A legal agreement should also be signed between the partners to specify on sharing of income or assets in case of failure of the venture (Gutterman, 2002, p.32-35; Yan and Luo, 2001, p.181-183). Why Companies Enter Into International Joint Ventures Companies enter into partnership for various reasons. The major reason for companies entering into International Joint ventures is for economic reasons explained by a number of theories, which include transaction cost economics, resource-based theory, transaction-value theory, real options theory, and increased returns theory (Gutterman, 2002, p.168-173; Yan and Luo, 2001, p.233-236). Transaction cost economics is a theory formulated by Williamson, which assumes that formation of IJCs helps in outsourcing since accessibility of resources such as revenue and services, becomes easier. The firms are able to exchange technological ideas and new business ideas while the market range is also expanded. An example is the Tata Motors and Fiat joint venture, which was formed to manufacture cars from both Tata and Fiat at a reduced cost. In this joint venture, Tata motors buys diesel engines fro m Fiat. On the other

Next President of the US Research Paper Example | Topics and Well Written Essays - 1000 words

Next President of the US - Research Paper Example Winning the election on his policy of change for the country (â€Å"Barack Obama†). Biography of Mitt Romney Willard Mitt Romney was born into a political family on March 12, 1947. A native of Detroit Michigan, his father is the former Gov. George Romney. He lived most of his life as a private citizen before running for the Massachusetts Senate in 1994, losing to Ted Kennedy in the process. He bounced from this loss by successfully leading the Salt Lake Organizing Committee towards a successful hosting of the 2002 Olympic Games. A success that he parlayed into a successful candidacy for governor of Massachusetts in 2003. He tried to become the Republican torch bearer for president in 2008 but lost to John McCain. In 2012, he beat out other nominees for president such as Michelle Brachman and Rick Santorum (â€Å"Mitt Romney†). The Issues Immigration Barack Obama and Mitt Romney are as different as night and day on the issue of immigration. While Obama advocates an immig ration program that touches base with the Latino vote, Mitt Romney has fought for tighter immigration policies. It is believed that Obama's belief in a more streamlined approached towards immigration and the relaxing of laws against illegal immigrants all ties in with his desire to secure a significant number of Latino votes on November 6. Mitt Romney on the other hand, believes that the immigrant status should not be taken lightly and given away like freebies at the grocery store. Unlike the president, Mitt Romney believes that one must work for his immigrant status and actually deserve to earn it. He believes that this can be done either through military service of the completion of advanced studies in America by foreigners who will then be bound to stay in the country for a period of time in order to prevent brain drain. Mitt Romney believes that by making it harder for illegal immigrants to stay in the country, our economy can be helped (Wood, Daniel â€Å"Obama vs. Romney 101: 5 Ways They Differ on Immigration†). Health Care President Barack Obama's Affordable Health Care Act, or Obama care as it is more popularly known sets the health sector on the path of subsidizing healthcare for each individual provided that person has opted to purchase medical insurance. He claims to have made health care more affordable by allowing people to make their own choices regarding insurance coverage and allowing people access to free medical services. There is also a belief that under his Obama care plan, the insurance companies have finally been prevented from abusing the insured when they need to use their insurance the most (â€Å"Learn How Obamacare Benefits You†). Mitt Romney on the other hand, has equated health care with the economy. Thus, he feels that the undue burden placed upon the people by the new taxes created in Obama care will make health insurance less affordable for most people and will not help in solving the health care problem in America . He proposes a repeal of Obama care and a return of the healthcare system to the individual decision making power of the people who need to use it (â€Å"Obama's Failure†). The Economy Barack Obama came into possession of a country that was bleeding due to financial mishandling. His position is that by changing the old ways of America in terms of spending and international relations, the economy of the country can be grown exponentially. He wishes to reform the tax code into a middle class friendly program

A Brief Background On Nestle Marketing Essay

A Brief Background On Nestle Marketing Essay In the 1860s Henri Nestlà ©, a pharmacist, developed a food for babies who were unable to breastfeed. His first success was a premature infant who could not tolerate his mothers milk or any of the usual substitutes. People quickly recognized the value of the new product, after Nestlà ©s new formula saved the childs life, and soon, Farine Lactà ©e Henri Nestlà © was being sold in much of Europe. In 1905 Nestlà © merged with the Anglo-Swiss Condensed Milk Company. By the early 1900s, the company was operating factories in the United States, Britain, Germany and Spain. World War I created new demand for dairy products in the form of government contracts. By the end of the war, Nestlà ©s production had more than doubled. After the war Government contracts dried up and consumers switched back to fresh milk. However, Nestlà ©s management responded quickly, streamlining operations and reducing debt. The 1920s saw Nestlà ©s first expansion into new products, with chocolate the Companys second most important activity Nestlà © felt the effects of World War II immediately. Profits dropped from $20 million in 1938 to $6 million in 1939. Factories were established in developing countries, particularly Latin America. Ironically, the war helped with the introduction of the Companys newest product, Nescafà ©, which was a staple drink of the US military. Nestlà ©s production and sales rose in the wartime economy. 1944-1975 The end of World War II was the beginning of a dynamic phase for Nestlà ©. Growth accelerated and companies were acquired. In 1947 came the merger with Maggi seasonings and soups. Crosse Blackwell followed in 1960, as did Findus (1963), Libbys (1971) and Stouffers (1973). Diversification came with a shareholding in LOrà ©al in 1974. 1975-1981 Nestlà ©s growth in the developing world partially offset a slowdown in the Companys traditional markets. Nestlà © made its second venture outside the food industry by acquiring Alcon Laboratories Inc.. 1981-1995 Nestlà © divested a number of businesses1980 / 1984. In 1984, Nestlà ©s improved bottom line allowed the Company to launch a new round of acquisitions, the most important being American food giant Carnation. 1996-2002 The first half of the 1990s proved to be favorable for Nestlà ©: trade barriers crumbled and world markets developed into more or less integrated trading areas. Since 1996 there have been acquisitions including San Pellegrino (1997), Spillers Petfoods (1998) and Ralston Purina (2002). There were two major acquisitions in North America, both in 2002: in July, Nestlà © merged its U.S. ice cream business into Dreyers, and in August, a USD 2.6bn acquisition was announced of Chef America, Inc. 2003 + The year 2003 started well with the acquisition of  Mà ¶venpick Ice Cream, enhancing  Nestlà ©s position as one of the world market leaders in this product category.   In 2006, Jenny Craig and Uncle Tobys were added to the Nestlà © portfolio and 2007 saw  Novartis Medical Nutrition, Gerber and Henniez join the Company.   Nestlà © is the worlds leading Nutrition, Health and Wellness company. We are committed to increasing the nutritional value of our products while improving the taste. We  achieve this through our  brands and with initiatives like the Nutritional Compass. Since Henri Nestlà © developed the first milk food for infants in 1867, and saved the life of a neighbours child, the Nestlà © Company has aimed to build a business as the worlds leading nutrition, health and wellness company  based on sound human values and principles. The Nestlà © Corporate Business Principles are at the basis of our companys culture. We have built our business on the fundamental principle that to have long-term success for our shareholders, we not only have to comply with all applicable legal requirements and ensure that all our activities are sustainable, but additionally we have to create significant value for society. At Nestlà © we call this Creating Shared Value. Our  Corporate Business Principles will continue to evolve and adapt to a changing world, our basic foundation is unchanged from the time of the origins of our Company, and reflects the basic ideas of fairness, honesty, and a general concern for people. Nestlà © is committed to the following Business Principles in all countries, taking into account local legislation, cultural and religious practices: Nestlà ©s business objective is to manufacture and market the Companys products in such a way as to create value that can be sustained over the long term for shareholders, employees, consumers, and business partners. Nestlà © does not favour short-term profit at the expense of successful long-term business development. Nestlà © recognizes that its consumers have a sincere and legitimate interest in the behaviour, beliefs and actions of the Company behind brands in which they place their trust, and that without its consumers the Company would not exist. Nestlà © believes that, as a general rule, legislation is the most effective safeguard of responsible conduct, although in certain areas, additional guidance to staff in the form of voluntary business principles is beneficial in order to ensure that the highest standards are met throughout the organization. Nestlà © is conscious of the fact that the success of a corporation is a reflection of the professionalism, conduct and the responsible attitude of its management and employees. Therefore recruitment of the right people and ongoing training and development are crucial. Nestlà © continues to maintain its commitment to follow and respect all applicable local laws in each of its markets. The Nestlà © Corporate Business Principles The ten principles of business operations Consumers; 1 Nutrition, Health and Wellness 2 Quality assurance and product safety 3 Consumer communication Human rights and labour practices 4 Human rights in our business activities Our people 5 Leadership and personal responsibility 6 Safety and health at work Suppliers and customers 7 Supplier and customer relations 8 Agriculture and rural development The environment 9 Environmental sustainability 10 Water Consumers Nutrition, Health and Wellness Our core aim is to enhance the quality of consumers lives every day, everywhere by offering tastier and healthier food and beverage choices and encouraging a healthy lifestyle. We express this via our corporate proposition Good Food, Good Life. Quality assurance and product safety Everywhere in the world, the Nestlà © name represents a promise to the consumer that the product is safe and of high standard. Consumer communication We are committed to responsible, reliable consumer communication that empowers consumers to exercise their right to informed choice andpromotes healthier diets. We respect consumer privacy. Human rights in our business activities We fully support the United Nations Global Compacts(UNGC) guiding principles on human rights and labour andaim to provide an example of good human rights and labourpractices throughout our business activities. Leadership and personal responsibility Our success is based on our people. We treat each other with respect and dignity and expect everyone to promote a sense of personal responsibility. We recruit competent and motivated people who respect our values, provide equal opportunities for their development and advancement, protect their privacy and do not tolerate any form of harassment or discrimination. Safety and health at work We are committed to preventing accidents, injuries and illness related to work,and to protect employees, contractors and others involved along the value chain. Supplier and customer relations We require our suppliers, agents, subcontractors and their employees to demonstrate honesty, integrity and fairness, and to adhere to our non-negotiable standards. In the same way, we are committed towards our own customers. Agriculture and rural development We contribute to improvements in agricultural production, the social and economic status of farmers, rural communities and in production systems to make them more environmentally sustainable. Environmental sustainability We commit ourselves to environmentally sustainable business practices. At all stages of the product life cycle we strive to use natural resources efficiently, favour the use of sustainably-managed renewable resources, and target zero waste. Water We are committed to the sustainable use of water and continuous improvement in water management. We recognise that the world faces a growing water challenge and that responsible management of the worlds resources by all water users is an absolute necessity. Commitment of the Chairman and the Chief Executive Officer Peter Brabeck-Letmathe Chairman of the Board We believe in the importance of a strong compliance culture that is fully embedded in our business. The Corporate Business Principles and the supporting documents reflect this commitment and thus protect the trust of our consumers and other stakeholders in the Nestlà © brand. Our internal rules not only require strict compliance with the law, they guide our actions even if the law is more lenient or where there is no applicable law at all. For Nestlà ©, upholding compliance goes beyond keeping checklists. It requires steadfast principles that apply across the whole Company, providing clear guidance to our people. As the Chairman and the Chief Executive Officer of Nestlà ©, we are committed to making sure that our entire Company is managed according to these principles and require adherence to them from all our employees around the world. We are also committed to continuous improvement and are open to external engagement regarding any area of our Corporate Business Principles. The Nestlà © Corporate Business Principles are at the basis of our companys culture, which has developed over the span of 140 years. Since Henri Nestlà © first developed his successful infant cereal Farine Lactà ©e, we have built our business on the fundamental principle that to have long-term success for our shareholders, we not only have to comply with all applicable legal requirements and ensure that all our activities are sustainable, but additionally we have to create significant value for society. At Nestlà © we call this Creating Shared Value. Although our Nestlà © Corporate Business Principles were first published as an integrated document in 1998, most had already been established in individual form many years before. While the Business Principles are firmly established, they also continue to evolve and adapt to a changing world. For instance, Nestlà © incorporated all ten principles of the United Nations Global Compact soon after their creation and continues to implem ent them today. This latest revision differs from the previous two versions in that it establishes Creating Shared Value as Nestlà ©s fundamental business principle. In addition, each principle is specifically linked to on-line copies of more detailed principles, policies, Standards and guidelines. This has allowed the statement of each principle to be more succinct, while providing more detailed implementing measures related to each one on the worldwide web. Also, for the first time, a map of the principles and an overview of related company measures is included at the start of the document. We believe in the importance of a strong compliance culture that is fully embedded in our business. The Corporate Business Principles and the supporting documents reflect this commitment and thus protect the trust of our consumers and other stakeholders in the Nestlà © brand. Our internal rules not only require strict compliance with the law, they guide our actions even if the law is more lenient or where there is no applicable law at all. For Nestlà ©, upholding compliance goes beyond keeping checklists. It requires steadfast principles that apply across the whole Company, providing clear guidance to our people. As the Chairman and the Chief Executive Officer of Nestlà ©, we are committed to making sure that our entire Company is managed according to these principles and require adherence to them from all our employees around the world. We are also committed to continuous improvement and are open to external engagement regarding any area of our Corporate Business Principles. MISSION STATEMENT At Nestle we believe that research can help us make better food so that people live a better life Marketing and sales Nestle is one of the worlds largest global food companies.    It has over 500 factories in 76 countries, and sells its products in 193 nations.    Only 1% of sales and 3% of employees are located in its home country, Switzerland.    Having reached the limits of growth and profitable penetration in most Western markets, Nestle turned its attention to emerging markets in Eastern Europe, Asia, and Latin America for growth.    Many of these countries are relatively poor, but the economies are growing quickly.    Thus a consumer base capable of buying many Nestle products will develop over the next couple of decades. Nestle tries to enter emerging markets ahead of competitors, and build a substantial position in basic foodstuffs.    As income levels rise, the company progressively moves from these niches into more upscale items.    It very much focuses on developing local goods for local markets, however, and places relatively less emphasis on its global brands in emerging markets.    It also localizes its distribution and marketing strategy to the requirements of the local market.    When good opportunities are available, Nestle acquires local firms. Nestle is a very decentralized organization, with operating decisions pushed down to local units.    On top of this are both a SBU organization focused around food groups, and a regional organization that tries to help rationalize production and marketing among nearby countries.    Helping hold the organization together is a group of managers who rotate around the world on various assignments. During the year under review the company ach ieved sustainable profitable growth by capitalizing on the opportunity presented by a positive business environment. This became possible through successful marketing and sales strategies and focus on key initiatives. Innovation and renovation remained the key to development of new products. Because Nestle competes in a broad range of geographic areas as well as in a broad range of product categories, it faces competition from an equally broad range of companies. Some of its competitors are multinational organizations with similar product lines that cross regional bounds. These include Philip Morris, RJR Nabisco and Unilever. Other companies focus on a single product area in which Nestle competes. The result of this type of competition is that Nestle must compete vigorously across its international customer base. Since the product categories in which Nestle participates are no longer in the introductory or growth phase, there is increased price pressure, as well, which means that companies who do not focus on marketing and on competitive pricing can quickly lose large amounts of market share which can be difficult to recover. In some cases, smaller competitors have brought pressure on governments to help regulate the activities of Nestle; this is not different from compa nies in other countries. The acquisition of Source Perrier is a prime example of this. Although Nestle had acquired other companies in the past which had similar products to its own, the Source Perrier acquisition brought considerable critics. Nestle uses local brands in a wide range of local markets and focuses on trying to optimize ingredients and processing technology to local conditions. That is why, the company needs to be flexible and able to adapt rapidly to local demand and cultural differences. Doing business in different countries means different ethical standards, different business expectations, and different cultural norms. Nestle claims that it can reduce risks and concentrate its marketing resources by narrowing its initial market focus to just a few strategic brands. Its global strategy must be backed up with the necessary financial and human resources and knowledge management should be introduced to spread information throughout the company. Clearly, the entrance of a company into the global marketplace creates numerous challenges. Knowing that innovation and quality were key determinants, Nestle transferred these distinctive competencies to foreign markets. In Nigeria, for example, Nestle had to rethink i ts traditional distribution methods (operating a central warehouse), because the road system was poorly developed and there was much violence. This example shows, that the company was able to respond quickly to different local conditions. You are required to relate all your findings to Nestle. Task 1 You are required to compare alternative definitions of marketing. In your opinion what would be the appropriate definition for Nestle, justify your answer.(outcome 1.1) Definitions: alternative definitions including those of the Chartered Institute of Marketing and the American Marketing Association, satisfying customers needs and wants, value and satisfaction, exchange relationships, the changing emphasis of marketing. Definition of marketing (4 is enough) a) which definition is more appropriate for Nestle. b) you can chooseyour own definition too. Task 2 Identify the main characteristics of a marketing oriented organization and how do u think Nestle fair in this. (outcome 1.2) Marketing concept: evolution of marketing, business orientations, societal issues and emergent philosophies, customer and competitor orientation, efficiency and effectiveness, limitations of the marketing concept. Main characteristic of a marketing oriented organization Link it to Nestle Task 3 Explain the various elements of the marketing concept. Relate your findings to Nestle (outcome 1.3) Marketing process overview: marketing audit, integrated marketing, environmental analysis, SWOT analysis, marketing objectives, constraints, options, plans to include target markets and marketing mix, scope of marketing. Marketing concept Relate to Nestle Task 4 You need to Identify and assess the benefits and costs of a marketing approach. Do you think Nestle has achieve this? Justify your answer. (outcome 1.4) Costs and benefits: benefits of building customer satisfaction, desired quality, service and customer care, relationship marketing, customer retention, customer profitability, costs of too narrow a marketing focus, total quality marketing. How to build customer satisfaction Desired quality are achieved Service and customer care Relationship marketing Customer retention Customer profitability Cost of 2 narrow and marketing focus Total quality marketing Relate this to Nestle Task 5 Identify and explain macro and micro environmental factors which influence marketing decisions. You need to do an analysis as to how Nestle is affected with micro and macro environment and how do they overcome the problems encountered. (outcome 1.5) Macro-environment: environmental scanning, political, legal, economic, socio-cultural, ecological and technological factors. What their news are? What happend? How they solve it? Task 6 Propose segmentation criteria to be used for two products in different markets. You are required to choose any two products of nestle and propose the segmentation appropriately. (outcome 1.6) Micro- environmental: stakeholders (organisations own employees, suppliers, customers, intermediaries, owners, financiers, local residents, pressure groups and competitors), direct and indirect competitors, Porters competitive forces. Segmentation: (e.g baby product/ health product) What is segmentation Why is it important? Relate it to Nestle What kind of market they are going to propose Task 7 Outline the factors which influence the choice of targeting strategy. As Nestle has wide range of products in many different countries you can choose any products and compare how the strategy differs in one country to another. (outcome 1.7) Buyer behaviour: dimensions of buyer behaviour, environmental influences, personal variables- demographics, sociological, physiological- motivation, perception and learning, social factors, physiological stimuli, attitudes, other lifestyle and lifecycle variables, consumer and organisational buying. What is marketing strategy all about? Why is it important? What is the benefit? Relate it to Nestle Task 8 You are required to explain how buyer behaviour affects marketing activities in two different buying situations. Relate your findings to Nestle. (outcome 1.8) Segmentation: process of market selection, macro and micro segmentation, bases for segmenting markets is geographic, demographic, psychographic and behavioural; multivariable segmentation and typologies, benefits of segmentation, evaluation of segments and targeting strategies, positioning, segmentation, evaluation of segments and targeting strategies, positioning, segmenting industrial markets, size, value, standards, industrial classification. What is buyer behaviour? Why doing buyer behaviour analysis? Relate it to Nestle

Comparing the Hero in Sophocles Oedipus the King, Homers Odyssey, and

Heros in Sophocles' Oedipus the King, Homer's Odyssey, and Tan's Joy Luck Club      Ã‚  Ã‚  Ã‚  Ã‚   In world literature, there are two types of archetypal protagonists, the mythic hero and the tragic hero. Mythic heroes, like Homer's Odysseus, represent the combination of superhuman virtues and human imperfections. These traits create a supernatural adventure with a realistic character. The mythic hero is favored by divine powers and eventually achieves a certain goal or completes a certain journey. On the other hand, there is the tragic hero, like Sophocles' Oedipus. The unfortunate tragic hero has a penchant for attempting to escape a doomed fate. The tragic hero lives under the shadow that the gods place. Literature throughout the expanse of time has hovered around the lives of the mythic and tragic heroes. Contemporary novel The Joy Luck Club explores these themes as well. The two characters, Lindo Jong and Ying-ying St. Clair, exemplify the polar extremes of mythic vs. tragic.    Both mythic heroes and tragic heroes must pass through a series of set obstacles and wind their way toward a certain goal. The major difference between the two archetypes is how the protagonist reaches the end. Mythic heroes transgress through their journey with optimism and a building sense of accomplishment. Tragic heroes operate on the slant of pessimism and failing attempts to escape from a worse fate. To put it more clearly, the mythic hero tries to run toward success, while a tragic hero tries to run away from failure. In this sense, the story's attitude, the protagonists' control on fate, and the divinely ordained sequence of events work together to form the type of hero that takes the lead.    Odysseus, hero of... ...ea House 1988 Graham, A. J.   "History and Heros," Princeton 1999 Homer. The Odyssey. Trans. Robert Fagles. New York: 1996 Lucas, D. W., ed. Aristotle: Poetics. Oxford: Oxford U-Clarendon P, 1968. Sophocles.   "Oedipus Rex."   An Introduction to Literature, 11th ed.Eds. Sylvan Barnet, et al.   New York: Longman, 1997. 800-836. Tan, Amy. The Joy Luck Club. Vintage Contemporaries. New York: A Division of Random House, Inc., 1991. Tracy, Stephen V., The story of the Hero. Princeton, N.J. : Princeton University Press, c1990.   PA4167 .T7 1990

Napoleon: Tyrant, or Hero?

Napoleon was a big man in all ways except stature, with big plans, big actions, big passions, and a big appetite. Throughout Napoleon’s political and military career, he accomplished many goals of the revolution that had underlying democratic values, which he spread all across Europe. However, Napoleon was also an egotistical and oppressive character, and he took away many individual rights that had been gained during the reign of terror.Napoleon was a tyrant, twisted by his own passions and big ideas, but that doesn’t mean he wasn’t heroic or that he didn’t accomplished any heroic feats. Although Napoleon seized power, he strived to strengthen his country, and gain a majority of the support, understanding that there aint(sic) no power like the power of the people. He soon had a group of lawyers write up a code of laws that governed the entirety of France, making a more just system of laws and taxation, as before the laws varied state to state, while the t axes varied by estate.While this stabilized the government and economy, and largely leveled the playing field among men, it also took away many women’s rights, and sacrificed certain rights to maintain Napoleon’s growing power. Those who crossed Napoleon or spoke out against him, whether in public or in the paper were targeted, and he destroyed printers that voiced ‘dangerous’ thoughts. During the same time period, Napoleon also took back the rights of free blacks in Saint Domingue that the slaves had won during a revolt of their own.The event that showed his domineering potential, and turned off many of his previous ‘fans’, was when Napoleon was crowned emperor. Up until this point, many intellectuals had admired Napoleon for his cunning, and France’s dramatic recovery under his careful guidance. However, as Napoleon snatched the crown from the Pope like an insolent child, another great mastermind drew a groan of pained frustration.Bee thoven had been writing a symphony in his honor when Bonaparte decided to show some more of his true colors, causing the musical genius to scratch his name off the board and rename it â€Å"eroica symphony†, as he felt Napoleon no longer embodied the heroic qualities he had been trying to portray.Few people originally had a problem with Napoleon becoming Emperor, as a plebiscite had granted him the title, however, his haughty show had proved him not to be quite the ‘hero on a white horse’ everyone had been hoping for, rather he was simply a talented,  tactically genius, fallible human, worth as much as any other, and deserving no more emphasis or admiration than any other. Once he had secured France and his position as Emperor there, he set his sights out to his looming neighbors. After conquering or allying with most of Europe, almost the whole continent felt the benefit of the exchange of revolutionary reforms and ideals that took place, as Napoleon abolished the feudal system, dethroned kings, and set up a fairer tax and law system wherever he went.Despite spreading these democratic ideals, after people had started suffering because of his anti-British campaign, Napoleon wouldn’t let his reins of power slip, and he crushed revolts or acts of patriotism in the conquered nations ruthlessly whenever they appeared. This was especially true after the Spanish and Portuguese had a successful revolution, giving other nations hope of a similar fate.Napoleon was a tyrant first and a hero second, for while I’m sure some of what he did was for the good of France, he cared far to much about sweetening his own pot of power, and a large quantity of the things he did, though great, were probably to maintain and enhance his power, as he had shown himself to be his own biggest fan, and in turn, his own biggest enemy. While Napoleon will forever remain great figure in history, his authority left no room for opposition or opposing, or differ ent, ideas, and this made him a tyrant.

The Shipping News Essays

The Shipping News Essays The Shipping News Essay The Shipping News Essay The countryside in Newfoundland is grim and rough in comparison to the pastoral beauty of Wessex. The description of landscape is less significant than in Tess of the DUrbervilles; Proulx concentrates more on the seas power as the force that shapes the lives of the habitants, and the importance of dwelling in representing Quoyles life and battles. Her narrative is strongly metaphorical and shares some of Hardys lyricism, his rich language, and this combined with fragments of local dialect injected into her prose fully submerses the reader into the world of the Newfoundlanders. Quoyles life in Bedraggled Mockingburg is one reflected by his squalid house, with its grey sheets and cribs jammed close like bird cages. It is indeed a caged, oppressed existence, superficial and unsatisfying. He feels out of place with his surroundings, alienated, isolated and uncomfortable. He has a sense that the triviality that surrounds him is the stuff of others lives. He is waiting for his to begin, longing for a more resolute, gratifying life.  After the death of his parents and his cruel, carnal wife, he returns with an old aunt to the land of his fathers, Newfoundland, to start a new life in a fresh place, a place of rugged, perilous beauty: Miles of coast blind wrapped in fog. Sunkers under wrinkled water, boats threading tickles between ice-scabbed cliffs The alchemist sea changed fishermen into wet bones  Here he takes refuge in a house that is severe, bare, and empty. This house is a crucial metaphor in the novel, the mysterious house of his ancestors, pumiced by stony lives of dead generations, full of myth. Dragged to the headland across the ice, bolted and chained unnaturally to the rocky headland, Quoyle feels as if the house is A bound prisoner straining to get free. In this place he is swallowed by the shouting past. In the end the house is torn from its shackles by the wind, blown away, freed from its bondage. It is here we see a unity of person and place that is so evident in Tess of the DUrbervilles; Quoyle is the houses equivalent in human form, he has been dragged a great distance, bolted to his ancestry and emotions, unable to break free from the past. When the house is set free by a great storm, Quoyle is also released, able to understand himself as an individual, not merely a member of a corrupt family. Dwellings are used in some corresponding ways in the two novels. Tess has connections with various dwellings that are similar to Quoyles. She is haunted by the ancient DUrberville family, on the night of her wedding. The portraits of DUrberville ladies mock and sneer at her from the walls, smirking in merciless treachery, adding to her sense of guilt and impending doom in the run up to her disastrous confession to Angel. Ironically, it is the treachery of her family that has given her something to confess in the first place. Tess also feels the oppression and desperation felt by Quoyle in Mockingburg when she is forced to live with Alec in the grand but seedy Sandbourne. She feels a brief flutter of happiness when she spends a few days with Angel in the empty, fairytale Bramshurst Court; momentarily swept into an oblivious state of euphoria. This place is a brief refuge for the lovers, so exhausted and battered by fate. Here, in secluded and peaceful surroundings, they spend the only time together as husband and wife with no dark secrets, acting out a poignantly innocent charade, half-pretending that their lives will continue in peace, clinging to a fantasy. This short period is the calm before the storm, a moment of tranquillity which is destroyed soon after, when Tess is caught and executed. The Shipping News charts the struggle of people to live with an immense elemental power, the sea, at whose mercy they are. It is one of the most powerful images in the novel, and is described by Proulx as almost a deity, a primitive demi-god, an ambivalent force, terrible and generous, giving and ending life, paying no heed to human hopes, struggles and morality. The people of Newfoundland treat this force as such an entity, with hushed respect and fear. When Quoyle arrives in Newfoundland, he is not familiar with its way of life, or the might of nature. He cannot swim, is afraid and overwhelmed by this water, haunted by lost ships, fishermen, explorers gurgled down into sea holes as black as a dogs throat. Bawling into salt broth. His near drowning in chapter 26 can be seen as a wild baptism, a symbolic acceptance and immersion into the Newfoundland culture and society. The old Quoyle sinks with the useless boat which embodies his ignorance, and a new Quoyle is born, one who recognises his need to learn and to adjust to a new place and existence. The overwhelming force in Tess of the DUrbervilles is fate, a power that controls events and actions. In this novel, nature and weather are relatively benign; manifestations of fate, used to accentuate the characters experiences and occasionally to foreshadow events. The force of fate is portrayed as much more negative than the sea in The Shipping News; it is generally cruel and arbitrary, especially in relation to poor Tess. Fate is responsible for her encounter with Alec Stoke-DUrberville, her subsequent violation, the death of her child, and ultimately, her death. Although often hauntingly beautiful, nature is at times sinister, threatening, an omen: The occasional heave of the wind became the sigh of some immense sad soul, conterminous with the universe in space, and with the history in time This fatalism, seen in many of Hardys other novels, reflects his view of life. Tesss personal fatalism is a typical characteristic of her upbringing in rural poverty; she was reared in the lonely country nooks where fatalism is a strong sentiment.  Proulxs literary style is unusual, in comparison with Hardys, but in a world where authors strive to find original structural devices, The Shipping News is not so remarkable. Proulx often writes ungrammatically, disjointedly, in fragmented sentences. The protagonist, a newspaper reporter, presents his thoughts and feelings as headlines, so it seems fitting that, although at times Proulxs narrative is disruptive to the reader, it is reminiscent of newspaper shorthand. The most extraordinary device she uses is the knot definitions that introduce each chapter. Knots are of literal importance in the novel; fishermen, sailors and upholsterers use knots as part of their livelihoods. However, in this novel, they are more a metaphor for the versatility of human beings, specifically a metaphor for the lives of the Quoyles, who must undo the binds of the past in order to have a future. Knots tie Quoyle to his ancestors; the gruesome knotted hair brooch and the knots of Nolans sorcery. As the last chapter definition says, there will always be new knots to discover. Quoyle must release himself from the old knots and tie new ones. Both authors use setting as an essential component to their stories, instead of merely using it as a backdrop. In essence, Hardy uses the landscape in Tess of the DUrbervilles not only to magnify her experiences but literally to be her experiences in an alternative form. In Hardys own words, My art is to intensify the expression of things as is done by Crivelli, Bellini, etc., so that the heart and inner meaning is made visibly visible.(An extract from one of Hardys notebooks). Proulx uses the setting in her novel to mark each stage of her protagonists life, and like Hardy, to symbolise his struggles and the influences upon him. In my opinion, the power in both novels is derived, to a large extent, from the atmosphere created by the surroundings, whether the raw coast and fierce elements of Newfoundland or the idyllic warmth and beauty of Hardys Wessex.

Romanticism in rock essays

Romanticism in rock essays Imagine if you will a world where rock musicians were no longer the superstars that they are today. Instead of headlining tours, dating models and making millions of dollars musicians would surround themselves in fine art. Through study and a liberal arts education these rock musicians would become respected Romantic artists. Thus placing rock in the same categories of other Romantic arts like sculpture and poetry. Sounds like a perfect plan, as perfect as communism. Comparing rock music to a fine art is like comparing an apple to an orange. Rock is an art form but totally different aesthetically. Rock music is meant to be both artistic and fun, it is purely entertainment and its aesthetic value should be left up to the fans alone. Rock musicians are supposed to get in trouble, sleep with a lot of women and do a lot of drugs. Imagine if rock stars didnt do the absurd things we see them do on a regular basis. What would we watch on behind the music? If it were up to Camila Paglia we would see our rock stars drawing psychedelic watercolor paintings and reciting poetry on prime time cable television. In Camille Paglias work Endangered Rock she claims rock musicians are being corrupted by fame, wealth and the overall commercialization of rock music. Paglia treats rock and roll as a pure art form that has been corrupted only in recent years. She believes the best way to stop this corruption is for rock musicians to be trained like any other Romantic artist. In order to do this Paglia feels the government should support rock music by using subsides and private grants to fund the work of rock musicians. Paglias article was obviously very flawed featuring half-truths and a very selective history of rock. Luckily Theodore Gracyk stepped in to put the story straight. In his article Romanticizing Rock Music Gracyk does sympathize with rock having an aesthetic value, but it simpl...

Piano Transcription in the 19th century Europe Essay

Piano Transcription in the 19th century Europe - Essay Example One day, when I studied Beethoven's several symphonies in my high school music textbook, I thought that the author made several mistakes in his book. The most prominent mistake he made was the "key" in the symphony. He said Beethoven's 5th symphony (1st mvt) was in key of C minor, which was not exactly same key I played before. At that time, I was very confused with what the author thought and my piano version of Beethoven. However, many scholars/ musicologists have discussed that piano transcription gave a sense of original master works to amateurs, children and female players at their private home since the nineteenth century. Comparing to the previous century, the nineteenth century Europe was the place where piano music developed actively, for examples, music publications including piano transcription/reduction, music lessons, and piano productions. In the late eighteenth century, particularly, piano became more affordable price for middle (working class) so that they could have more opportunities to familiar with masterwork in their home. Following this trend, they also spent money on getting two hands, four hands or two pianos transcription of masters' orchestral, choral and opera to perform. Since they could have know music the upper class members only enjoyed in the eighteenth century through the piano transcriptions/ reduction, scholars have seen only advantages of them. Of course, it seems go od but through my childhood experience, I have a totally different view of piano transcription/reductions. Myself as a professional pianist and musicologist now, I will argue that classical music authenticity (originality) was misrepresented by piano transcriptions whose main consumers were the middle-class in nineteenth century Europe in this thesis. ************************************************************** 2. [HISTORY of 19th century Europe] i.e, who was the member of middle class The industrialization was emerged in the nineteenth century, and it particularly influenced on growth of sheet music. Jon W. Finson says, "Rotary steam presses could print much more music than had presses had, and improved transportation could speed the greater supplies of printed music to a wider audience." Hand written sheet music could not support music consumer in Europe so that rotary stream was a breakthrough to spread out to every corners of Europe. Remember that there were no radios, recording machine or TV in the nineteenth century. The only access to music was going to the concert halls, which require high price tickets. Moreover, only most major cities offered public concerts so that people in small town did not have chance to have musical life. Similar to the past, concert halls in modern life also costs lots of money; however, we do not have any problems to enjoy music in terms of the development of technologies such as radios, musical websites, and TV. Even some concert halls provide people to

Vincent van Gogh - Caf Terrace at Night Essay Example | Topics and Well Written Essays - 500 words

Vincent van Gogh - Caf Terrace at Night - Essay Example The essay "Vincent van Gogh - Cafà © Terrace at Night" discovers the Van Gogh's "Cafà © Terrace at Night". Based on this perspective, this paper critically analyses Vincent van Gogh’s painting "Cafà © Terrace at Night,† by giving an interpretation of the painting by providing supportive evidence on any claims made. Vincent van Gogh’s Cafà © Terrace at Night is a piece of painting portraying night hour occurrences. Contrary to common knowledge, the paintings reveals the night as a more alive time than the common day instances. As common in most of his paintings, Vincent van Gogh’s Cafà © Terrace at Night exhibits the use of bold and furious striking colors, accompanied by brushstroke colors. Vincent van Gogh’s Cafà © Terrace at Night, indeed reveals a night scene that is lively and well light from the existence of starts in the sky, providing sufficient illumination to light the whole scene. The stars in the sky are to a limited extent consumed by their own light, therefore contributing much light to the scene below. On to its exterior side, Vincent van Gogh’s Cafà © Terrace at Night, has been painted with bright colors that additionally assist in the brightening of the scene. Ideally the brightly yellow colored walls draws ones attention to the scene rather than offering assistance to an individual to move eyes around the general painting scenery. Other than the yellow color painting on the exterior of the cafà ©, there are different hanging bulbs from the ceiling, which add more light to the already bright scene.

Sustainable Management Futures Essay Example | Topics and Well Written Essays - 2250 words - 1

Sustainable Management Futures - Essay Example It is normally because of a risk or illegality, which arms others The employee has received no satisfactory reason from their immediate supervisors and he has exhausted all the channels available within the company, including going to the board of directors (GJALT & JOB, 2008). The employee has documented evidence that would convince a reasonable, impartial observer and that his or her concern for public safety is correct and the company product or action is likely to cause serious and considerable public harm (GJALT & JOB, 2008). Loyalty according to similes dictionary is the act of binding yourself intellectually or emotionally to a course of action while integrity is the quality of always behaving according to the moral principles that you believe in so that people respect and trust you or behaving according to the rules and standards of your job (ROSS, 2008). Loyalty to clients or to one’s own integrity versus loyalty to the organization, the general public, professional standards, and family and friends may prove to conflict and bring tension between the need to prevent abuses and preserve trust of an individual. Trust is a vital tension point in whistle blowing and a key source of ambiguity (ROSS, 2008). However, at times, loyalty to peers and the organization can be blind or misplace, and thus ceases to be a virtue because harm, rather than good can come from it. The Public Disclosure Act 1998 is an Act of the Parliament of the United Kingdom that protects whistleblowers from detrimental treatment by their employer (HOBBY, 2010). Influenced by various financial scandals and accidents, along with the report of the Committee on Standards in Public Life, the bill was introduced to Parliament by Richard Shepherd and given government support, on the condition that it become an amendment to the Employment Rights Act 1996 (HOBBY, 2010). After receiving the Royal Assent on

Frankenstein Essay Example for Free

Frankenstein Essay According to mental health specialists, Borderline personality disorder is a serious mental illness and those afflicted have issues with regulating their emotions, behaviors, and thoughts. On top of that, they have a hard time maintaining relationships with others because of their reactions to certain situations or ideas, and are found to be â€Å"unstable†. Not unlike the men in Shelley’s Frankenstein, a person with, the somewhat misnomered, illness is very impressionable to the various occurrences in their life. It is true that with age and as the story goes on, that the toll of being emotionally unstable and incapable of dealing with the repercussions of their actions increases and is reflected in the personalities of the men in Frankenstein. Starting with the most susceptible of the three main male characters, the Wretch has the least understanding of how the world around him works. He is seen to be pondering the realization that he has been shunned, by the one person who should accept him for who he is, and he instantly feels indignation. â€Å" ometimes I allowed my thoughts, unchecked by reason, to ramble in the fields of Paradise and dared to fancy amiable and lovely creatures sympathising with my feelings and cheering my gloom but.. [my creator] had abandoned me, and in the bitterness of my heart I cursed him,† (93-94). He is content with the knowledge that people are wanted and treated well by those who care, but is disappointed when he comprehends that he and the people around him are not one and the same. The Wretch struggles to come to terms with this, as he has not been prepared to deal with the cruelty of those who he instinctually admires. The Wretch takes offense easily, and is hardened by the fact that there is so much good in the world, yet he remains unwanted. The Wretch desperately wanted to be accepted by the cottagers, and is so overcome with grief when they reject him entirely that it oversteps his anger. He is even found to say: â€Å"I could have torn him limb from limb but my heart sunk within me as with bitter sickness, and I refrained,† (97). Sad and confused, the Wretch finds himself alone and dealing with the sudden and all-too-heavy realization that he is not wanted in the world he was brought about into. The Wretch is child-like, not unlike his first victim, and does not have an understanding of how he is received by others. The Wretch comes across William Frankenstein, Victor’s youngest brother, and wants to be his friend; but his attempts at friendship being dodged by the youngster only confuses and hurts him further. â€Å"I could seize him and educate him as my companion and friend, I should not be so desolate in this peopled earth the child still struggled, and loaded me with epithets which carried despair to my heart: I grasped his throat to silence him, and in a moment he lay dead at my feet,†(102). Regrettably, The Wretch did not realize his strength and was too taken by the idea of friendship to see what he was doing. Disappointed still at the fact that a young and impressionable child was old and wise enough to know they were different, the Wretch truly feels alone and abandoned by society. Robert Walton is a man who is always changing his mind, and changing his behaviors and focuses. He realizes a new goal for himself, to travel to the Antarctic, and sets out on yet another adventure; he is relishing in the thought that he is finally content with the direction in which his life is going. These reflections have dispelled the agitation with which I began my letter, and I feel my heart glow with an enthusiasm which elevates me to heaven; for nothing contributes so much to tranquilize the mind as a steady purposea point on which the soul may fix its intellectual eye,† (2). Walton is quoted several times to have said that he changed focuses in his life. He is inconsistent a nd fickle about his life’s goals, and never completes anything. Sure he may one day set out and finish something, but the Robert Walton depicted by Shelley and introduced to Victor Frankenstein is not that man. Robert Walton is a simple man. who is so proud, that he can not bear to be a disappointment to anyone, including himself. While writing to his sister, Walton is addressing the fact that should he fail on his latest mission, he will be far too ashamed to face that and most likely disappear completely. â€Å"If I succeed, many, many months, perhaps years, will pass before you and I may meet: If I fail, you will see me again soon, or never,† (3). From the very beginning, Robert is displayed as a character who is unstable and very easily disappointed. While this is not life ruining, a trait like this surely only complicates life and upsets those around him. In promising to estrange himself from his family solely because of a failure, one that has not even happened yet, Robert is painted as a man who perhaps should not be trusted. Walton’s emotions and how he reacts is everchanging, and he is quick to change his mind about a person or idea solely based on prejudice or the opinions of others. Robert allows himself to feel badly for the monster when listening to his grief over the death of Victor, but his sudden and ery deep obligation to Victor, as well as his prejudice against the Wretch, stops him. â€Å"I was first touched by the expressions of his misery; yet, when I called to mind what Frankenstein had said of his powers of eloquence and persuasion, and when I again cast my eyes on the lifeless form of my friend, indignation was rekindled within me,†(164). Perhaps Robert would have felt more strongly about the Wre tch and his own story had Robert not known and immediately sided with Victor. In lieu of assessing the situation and how he felt about the monster, Walton promptly writes off any good feelings for him, because he is an easily-influenced man, who is incapable of really thinking things through. Victor Frankenstein, towards the end of his life, is quick to anger when faced with even the thought of his creation. Robert Walton wanted to know what was plaguing the mind of his new friend, but was taken aback by how upset Victor was when questioned about the monster. After confronting him, Walton says, â€Å"As I spoke, a dark gloom spread over my listener’s countenance. At first I perceived that he tried to suppress his emotion; he placed his hands before his eyes, and my voice quivered and failed me as I beheld tears trickle fast from between his fingers, a groan burst from his heaving breast,† (11). Victor is a man of prestige and a scholar, to see him break down at the mention of the Wretch is largely an indicator that he is somewhat deranged. He literally breaks down and cries in front of Robert Walton, a man whom he has just been introduced to, and is so moved by his emotions that he has to excuse himself and spend the night calming himself. Though this is early on in the novel, the actual event takes place at the end of Victor’s tale, and can later be chalked up to the fact that the creation of his monster took so much out of him, that he is a different, and highly disturbed man. Victor is taken so strongly by his emotions and devotion to his project that he jeopardizes himself and his health. Victor explains the struggles he went through to create the monster, but is so enraptured with the idea of making new life, that he dismisses these downsides. He is quoted as saying, â€Å"I had worked hard for nearly two years, for the sole purpose of infusing life into an inanimate body. For this I had deprived myself of rest and health. I had desired it with an ardour that far exceeded moderation; but now that I had finished, the beauty of the dream vanished, and breathless horror and disgust filled my heart,† (35). Taken by his convictions, Victor knows what he is doing is wrong, and continues on with them anyway. He sees that his creating the monster and tampering with life is wrong, but goes through with it because his want to succeed is much greater than the battle within him over how morally right or wrong it is. As the novel progresses, this eats away at Victor, as he feels so badly about what he’s done. Victor abhors the creation he has made because he is a man who lets impressions fog his view of others. Victor himself feels a general sadness when he hears the tale of the Wretch, because not unlike Victor, nor any other â€Å"living† man, the Wretch has feelings. However, Victor openly admits that: â€Å"I compassionated him and sometimes felt a wish to console him; but when I looked upon him, when I saw the filthy mass that moved and talked, my heart sickened and my feelings were altered to those of horror and hatred,† (106). This reflects poorly on Victor, as he is the man who created the Wretch. To feel horror and hatred at one’s own creation, one whom many liken to a son of Frankenstein’s, is abominable of Victor. Victor is just a man who is incapable of looking past his preju. dices and accepting the wrongs he has done. Knowing what kind of man he is, he should not have gone through with the making of the Wretch at all. However, the drive to accomplish something great and be renown for his advancement in the science community, as well as an arguably deep-rooted want to be distinguished and intellectual, proved to be much greater than any compunction from creating life and tampering with something so delicate as the human emotion. The Wretch, Robert, and Victor are all men who are shown as developing and complex characters. Their decisions and ultimately the way they handle the consequences of their actions is what makes the men of Frankenstein emotionally unstable.

Unethical Act Among Contractors: Class F in Selangor

Unethical Act Among Contractors: Class F in Selangor 1.0 INTRODUCTION Contractors are the independent entity that agree to construct certain number or quantity of goods, material, equipment personnel ,or services that meet the requirement of specifications at a mutually price with a specific timeframe with another independent entity call contractee or project owner (Oxford Times). All contractors are rated Class F are Bumiputera. According to Article (160(2)) the concept of a bumiputra ethnic group in Malaysia was coined by activist Tunku Abdul Rahman. It recognized the special position of the Malays provided in the Federal Constitution of Malaysia, in particular Article 153. But, the constitution does not use the term bumiputra; it defines only Malay and aborigine (Article 160(2)).This means that the contractor is Class F Bumiputera contractors and do not need to apply for Recognition of Bumiputera. According to PKK (Pusat Khidmat Kontractor) until 26th June 2010 there are 4210 registered class F contractors in Selangor. A countrys economic system, irrespective construction industry plays a role in, construction industry plays a substantial role in a countrys national economic system (Zantanidis Tsiotras, 1998). Indeed, this sector is an important employer of a nations workforce as it employs between 2% to 10% of total workforce of most countries (Abdul Rashid Hassan, 2005). Malaysia has gained an impressive economic growth during the last three decades (Abdul Rahman et al, 2005) and this sector has employed an estimated 798,200 workforce nationwide in 2004 (CIDB, 2006). The Malaysian Government has given a much needed boost to the countrys construction industry under the 9th Malaysian Plan where a total of 880 projects worth RM15billion is to be tendered (The Star, 2006). It should be foregrounded that the issue of poor quality in the construction sector has, nevertheless. been identified as a major concern even as far back as the mid 1980s (The Star, 2006). Generally, it is a rule that constructi on projects must be completed within the planned cost, scheduled time and required quality. Quality may sometimes be ignored in this industry to cut the costs or to shorten the project time (Turk, 2006). To deal with the low quality problem faced by the industry, quality management is seen as an approach to achieve the required level of quality of the end product and has been given great attention worldwide over the past three decades (Hiyassat, 2000; Berawi and Woodhead, 2005). However, there is a perception that majority of quality related issues are caused by human factor. In response to that perception, a study was performed to look into the relationship between professional ethics among participants of construction sector and the quality related issues in Malaysian construction sector. It should be noted that for this purpose of survey, contractors and clients are regarded as professions and they are required to demonstrate a high degree of professionalism in performing their t ask, in response to the Governments effort who has introduced the National Integrity Plan to enhance integrity and ethics in the nation. Unethical acts of fraud, waste, abuse, and corrupt practices are what receive prominent treatment in the media worldwide. Such as inappropriate gifts, unauthorized payments, and fiscal infractions are the unethical act problems most noted. The Conference Board in New York reported that the above issues have widespread agreement on each of these issues as being a serious concern among the leaders of the free world, including those in the United States, Canada, Japan, and Australia. Due to the increased of public awareness toward the contractor unethical acts and also decreased of public tolerance for wrong-doing, it is important for contractor to focus specifically on the question of how professional ethics should be incorporated into awareness of individual to make sure every projects should be completed as standard. The ethical statement can describe the act was right or wrong, or act with a right or wrong which it can provide a line of distinction between good and evil of the act or the tendency of a person or at least it can develop guidelines that can be made with various moral considerations(J.L Mackie, 1971). Ethical act are very important because it use to determine the thoughts, actions and behavior of members of the organization to fulfill their responsibility and trust as an employee. It is also to create statements and coordination between the contractors as a key institution for national development. Ethical act also important to maintain and improve client confidence in the organization, 84% of FMIs respondents said that theyve seen an unethical act committed in the construction industry in the past year is an alarming statistic. Contractors, can take little comfort in the probability that incidence of unethical behavior is just as high in other industries these days. FMI had offer f our solution and one of the solutions is to stiffer the penalties for those caught in unethical or illegal acts is the least likely to succeed. Secondly, the FMI had suggest to develop an industry-wide code of ethics which these codes of ethics need to be enforced in every country. A less formal but corollary solution would hit closer to home. Companies should place more emphasis on social responsibility in their dealings with other firms. This approach is easier said than done, of course, although a few respondents in the survey say they have walked away from projects or companies and suffered short-term consequences as a result. They did not indicate, however, that they regretted their decisions in the long term. Training in ethical conduct is the fourth solution, and its the one that holds the most promise as long as it is coupled with commitment to these practices from the top ranks of any construction company. The FMI report states that unethical acts can signal a failure of management to know how to get the job done the right way. 1.2 Problem statement Due to many issues in our country regarding construction industry that lead to the unethical act by the contractors in running the projects such as the issue on the Kuala Lumpur Middle Ring Road 2( MRR2 ), Matrade building and also the issue on the Navy Recruit Center. If this ethical issue still going on in our construction industry, it will affect our construction quality. According to the Works Minister Datuk Seri S. Samy Vellu, more than 18,000 contractors and sub-contractors were either paid late or have yet to receive payment for completed work totaling RM23.7billion since 2000. This is a very huge sum, about 14% of the allocation for development projects under the 9th Malaysia Plan. The Construction Industry Development Board (CIDB) had carried out a six-month survey on 330 contractors, in which 273 cases of payment problems involving RM877.8mil were reported. Another example for the issue in Malaysian construction industry is the Plaza Rakyats project. The government will iss ue a warning notice to the Plaza Rakyat project contractors to continue the project as early as next week, initially, and if defaults, the tender will be forfeited. Minister of Federal Territory and Welfare Commissioner, Datuk Raja Nong Chik Raja Zainal Abidin said, a notice will be given to contractors in a week or two so that they continue construction work. 1.3 AIM AND OBJECTIVES OF THE RESEARCH. The aim of this research as far as the unethical act among contractors class F in Selangor is concerned, is to identify the effect in the construction quality. These main objectives are broken down to more specific objectives in order to better understand the topic at hand. To achieve the desired aim of the research, there are some of the objectives had been choose for this research. Objectives for this research are: Assess the level of professional ethical standards and its practice in the Selangor construction industry, To identify the problems associated to unethical acts in construction industry Determine the role of professional ethics in improving quality management in construction industry. 1.4 Organization of Study Chapter 1 introduces the research topic. It discussed about the unethical acts, definition of contractor, definition of bumiputera, issue related to unethical acts in construction industry problem statement and the objectives that initiated this study. Chapter 2 involves the extensive review of literature relating to the relevant topic of the subject matter of research including the professional ethic and relationship between ethic and construction. Chapter 3 discussed the methodology used in this study. It includes the developed hypothesis and data collection methods. It also includes a brief explanation on the data analysis methods. Chapter 4 reports data analysis and findings of the survey obtained from the findings. Chapter 5 involves detail finding and discussion on the result of survey base on the analysis. Chapter 6 present conclusions and recommendation based on the findings of the study. Key recommendation and their future prospect have been outlined which may assist in future plans to facilitate knowledge sharing plan in school. CHAPTER 2 LITERATURE REVIEW 2.0 Introduction In this chapter a great extent of literature of relevant concepts are being reviewed in order to get insight of and identify variables which have impact on the objectives of this research. The researches which are done by different scholars and researches will be reviewed. 2.1 Quality In Construction Industry Quality is a measure of excellence or a state of being free from defects, deficiencies, and significant variations, brought about by the strict and consistent adherence to measurable and verifiable standards to achieve uniformity of output that satisfies specific customer or user requirements. ISO 8402-1986 standard defines quality as the totality of features and characteristics of a product or service that bears its ability to satisfy stated or implied needs Since tribal chiefs, kings, and pharaohs ruled the issues of quality have already existed (Gitlow, 2005). In a project scenario, quality can be defined as meeting the legal, aesthetic (Arditi Gunaydin, 1997) and functional requirements of a project (Berawi, 2006). Customers nowadays place more emphasis on the quality of products rather than the price which was the major concern in the past. Hence, a rapid expansion of international competition in quality has occurred (Tsiotras Gotzamani, 1996; Abdul Rahman Berawi, 2002). In America, the professional societies have prepared codes of ethics since before early twentieth century. These have been incorporated to a greater or lesser degree into the regulatory laws of various countries. Such as The Institution of Civil Engineers (ICE) in the UK, they have a code of ethics incorporated into its standards of conduct and as for Canadian societies of professional engineers likewise have such codes of conduct as well (Bowen, P., R. Pearl and A. Akintoye. 2007). Mainly for practical and professional use, codes of ethics are developed for supplementing the building codes and other acts of law. These ethical aspects were considered based on mans natural morals (Darabarek Symotink, 1999). In terms of quality in construction industry, Turk (2006), citing Arditi Gunaydin (1999), mentioned that à ¢Ã¢â€š ¬Ã‹Å"high quality building project includes factors like the design being easily understandable and applicable, conformity of design with specifications, economics of construction, ease of operation, ease of maintenance and energy efficiency. According to S. Fryer, Buro Happold, UK (2007), no matter how clever or elaborate the design of a structure is, any construction project will ultimately be judged on the quality of the finished product. Zantanidis Tsiotras (1998) and Abdul Rahman Berawi (2002) mentioned the expectations for quality construction projects will continue to grow rapidly as the number of affluent, educated and quality conscious customers are increasing. With the globalization of economy, construction firms worldwide are actively engaged to achieve internationally accepted quality levels to ensure their position in the emerging international market especially in those developing economies. Thus, the need to have a proper system that ensures quality is critical, coupled with high level of attention paid to quality management in construction industry (Abdul Rahman, Berawi, et al, 2006). Scholars indicate that quality management has been adopted by many countries in their construction industry including Hong Kong (Leung et al, 1999; Au Yu, 1999 and Tang Kam, 1999), Singapore (Low Omar, 1999 and Low Yeo, 1997), Greece (Tsiotras Gotzamani, 1996 and Zantanidis Tsiotras, 1998), Turkey (Turk, 2006), Jordan (Hiyassat, 2000), Saudi Arabia (Bubshait Al Atiq, 1999), Sweeden (Landin, 2000), United States (Chini Valdez, 2003), South Africa (Rwelamilla, 1995) and Malaysia (Chew Chai, 1996). As for Malaysia,we have the code of ethics for co ntractor which need to be followed by the contractors. In that code of ethic it emphasizes more about the level of professionalism, productivity, and quality. Excellence in the construction industry is very much determined by the level of efficiency, productivity, quality and professionalism in the delivery services. The delivery of construction services is connected directly or closely related integrity of the construction contractors in the performance responsibilities. This aspect has been dealt with when Construction Industry Master Plan (CIMP): 2006-2015 enacted. CIMP has given special emphasis on increasing productivity, image and professionalism in the construction industry as the strategic thrusts of this industry to greater high. For this purpose CIMP also has proposed legislation Code of ethics to further strengthen the practice of values and moral ethics among contractors in the country in implementation of construction works. Many developers were also fined for not confo rming to the Housing Development Act, including not preparing reports on schedule, especially work progress reports every six months (NST, 2010). This quality in our construction industry can be improved if everybody doing their part. For every developer, starting a new housing project is a new business. So, if they understand their responsibility as a developer and follow the agreement, they must complete the projects according to the dates set. According to Michael S. Poles, the quality of the construction can be control by competence supervision. It is the duty of the contractor to complete the work covered by his or her contract, in accordance with the approved plans and specifications. The contractor must carefully study the approved plans and specifications and should plan their schedule of operations well ahead of time. If at any time it is discovered that the work which is being done is not in accordance with the approved plans and specifications, the contractor should immed iately correct the work. In order to assure that the work being done is in accordance with the approved plans and specifications, the contractor must always supervise, and coordinate of all of the work that need to be completed. 2.2 Professional Ethic in Construction Industry Profession is an occupation that requires both advanced study and mastery of a specialized body of knowledge and undertaken to promote, ensure or safeguard some matter that significantly affects others well being (Vee Skitmore, 2003). Almost every profession has its codes of ethics to provide a framework for arriving at good ethical choices. Therefore, professional ethics is a system of norms to deal with both the morality and behavior of professionals in their day to day practice, and ascribes moral responsibility not to an individual, but to all professionals practicing in a particular profession. For the building and designing professions, the incalculable value of human life demands nothing less than the highest moral considerations from those who might risk it otherwise (Mason, 1998, cited in Vee Skitmore,2003). Professional ethics concerns the moral issues that arise because of the specialist knowledge that professionals attain, and how the use of this knowledge should be governed when providing a service to the public (Ruth Chadwick, 1998). The construction industry is a perfect environment for ethical dilemmas, with its low price mentality, fierce competition, and paper thin margin (FMI, 2006). Jordan (2005) stated that unethical behavior is taking a growing toll on the reputation of the industry. From a survey conducted by FMI, 63% of the respondents whom are the construction players feel that construction sector is tainted by unethical conducts (FMI, 2006). Surveys conducted by researchers in Australia (Vee Skitmore, 2003) and South Africa (Pearl et al, 2005) identified several unethical conducts and ethical dilemmas in the construction industry such as corruption, negligence, bribery, conflict of interest, bid cutting, under bidding, collusive tendering, cover pricing, frontloading, b id shopping, withdrawal of tender, and payment game. It is evident that there exist significant areas of concern pertaining to the ethical conducts practiced by the construction professionals. There are many other efforts taken to increase the ethical standards and integrity among the professionals in construction sectors worldwide. According to Pearl et al (2005), the regulatory professional Acts relating to the built environment professional sector in South Africa were totally overhauled in the late 1990s and a new suite of professional Acts were promulgated in 2000 to enhance the professionalism. Meanwhile, in America, the Construction Management Association of America (CMAA) has updated its code of ethics to include a wider range of professional services as well as professional services among construction players (CMAA, 2006). A Standard of Professional Conduct to govern the ethical practices in the American civil engineering profession was published by the American Society of Civil Engineers (ASCE, 2007). On the other  hand, Australia has their own codes of tendering to enhance fairness and transparency (Ray, 1997). In Malaysia, the government is very serious about improving ethics in both public and private sector. For instance, the construction industry has introduced codes of ethics for contractors to encourage self regulation among the contractor in this sector (The Star, 2006). Stakeholders of construction projects were asked to enforce the existing code of ethics to safeguard the engineers good name (The Star, 2006). The Construction Industry Development Board (CIDB) of Malaysia also host integrity courses for contractors to promote the importance of integrity and plans to make the course as a pre9requisite for contractors when renewing their registration (The Star, 2006). Finally, the launching of the Construction Industry Master Plan (CIMP) by CIDB in 2004 also had in the master plan an objective to enhance professional ethics in the local construction industry (Construction Industry Master Plan 2006 à ¢Ã¢â€š ¬Ã¢â‚¬Å" 2015). According to Housing and Local Government Minister Datuk Seri Kong Cho Ha, 1,345 developers and more than 5,000 directors of such companies involved in problematic projects have been blacklisted because they abandoned housing projects and also those that were not completed on schedule. They are not only been blacklisted, they also fined for not conforming to the Housing Development Act, including not preparing reports on schedule, especially work progress reports every six months(NST 2010). 2.3 Relationship between Professional Ethic and Quality Related Issues Besterfield et al (2003) mentioned quality is dependent on ethical behavior, whereby quality and ethics have a common care premise which is to do right things right and it is a proven way to reduce costs, improve competitiveness, and create customer satisfaction. It is evident that low  ethical standards among construction professional will lead to quality problem. These issues were highlighted in the media and received great concern of public (Fleddermann, 2004; NST, 2004; and RTM, 2006). As an example, the ethical related case in the construction industry was the collapse of the Hyatt Regency Kansas City walkways (Fleddermann, 2004). It is a hotel project in 1970s with walkways suspended over the large atrium. With the intention to save the cost, the subcontractor for the fabrication and erection of atrium steel suggested changes in the structure and it was approved by the consulting structural engineer. During the construction, part of the atrium collapsed and the engineer came out with the report saying that the design was safe and ready to be opened for business in 1980. The tragedy happened one year after the completion of the project during a dancing party in the atrium lobby. Some of the walkways on which people were dancing collapsed onto the crowded atrium floor, leaving more than a hundred people died and almost two hundred injuries. Investigation was then conducted by the Missouri Board of Architects, Professional Engineers and Land Surveyors reported that the original design was only marginally acceptable to the Kansas City building code where the walkways would only have had approximately 60% of the capacity required by the code. The situation was even worse in the new design proposed by the steel subcontractor and approved by the engineer. The consultant was found negligence in its investigation of the atrium collapse and places too much reliance on the subcontractor. Therefore, the engineer has been charged for negligence, incompetence, and misconduct. Both the engineer and the consultant firm lose license of practicing. This case strongly indicates that unethical behaviour will lead to quality problems and structural failures. In Malaysia, as an example, a newly opened specialist hospital in Johor Bahru was closed due to fungi attack on the equipments and walls (RTM 2006). It was found that many of the hospitals equipments such as oxygen piping and sewerage system are not according to the specifications. This clearly shows the poor ethics of the contractor who failed to do right things right. The contractor was given three months to rectify problems including leaking pipes, broken ceilings and faulty air conditioning ducts (NST, 2004). Another substandard quality of construction project in Malaysia is the RM238 million Middle Ring Road Two (MRR2) flyover which was closed to traffic after cracks were found in 31 pillars and structural movements were detected (The Sun, 2004). The Government engaged an independent consultant from the United Kingdom to investigate the defects. The independent consultant identified that design deficiencies and improper anchoring of the columns to the crossbeam were the main cau se of the cracks (NST, 2004). Design deficiency is found to be a negligence on the design team and the repair works was then carried out at an estimated cost of RM20 million. Contractors confront dozens of issues, many of which have substantial impact on their own self or organization, as well as others involved in the project. Many decisions have a straight forward answer determined by contract language or budget. Some, however, require entering an indistinct gray zone where the contractor must use best judgment to devise a course of action. Ethical questions raised include: what happens when professional codes and regulations lag behind technological innovations; what precautions must engineers take when trying to balance the benefits, new technologies bring against risks to public safety, often associated with engineering innovation and what are engineering and corporate responsibilities to the public for failed innovation; and should he hold then payments for the benefit of his organization. Often these challenges are managed with little or no preparation or formal guidelines and sometimes with negative results. Engineering ethics is attracting interest in colleges of engineering throughout the world. Therefore, the new technology must address the human being as its central subject and has to be introduced by ethics (Cywinski, Z. 2001). The construction of the new national palace at Jalan Duta, Kuala Lumpur has doubled in a period of four years from RM400 million to RM 811 million. Contracts for the construction were awarded to three companies through direct negotiations instead of open tenders ( NST 2003). Government will focus on overcoming the problem `leakage of tenders in the Ninth Malaysia Plan (RMK-9) are exploring the possibility of tightening conditions of the application to the contractor class F. Entrepreneur and Cooperative Development Minister Datuk Mohamed Khaled Nordin said the conditions were studied for class F contractors license applican t is to ensure that applicants undergo interview, examination, has offices and operations background of the net. The number of contractors has increased dramatically recently that 46.983 of the contractors registered with the Contractor Service Centre (PKK) in the country. Of the total, 35,544 are Class F contractors. The contractors will face intense competition in seeking jobs or contracts, and more disturbing is the number of contractors that own more than the number of contracts offered, especially from the government. CHAPTER 3 RESEARCH METHODOLOGY 3.0 Introduction This section describes the methodology used in conducting this research. It starts by describing the sample selection, research design, variables and hypothesis and continues with the description of the methods of data collection and data analysis. Finally, some of the limitations and key assumption of the findings are described. Primary source were used to collect data from the sample to assess the perception of respondents toward knowledge management and knowledge sharing, the school culture and work environment, individual barriers and organization barriers toward knowledge sharing. The selected data was tested and conclusions were drawn. There are 6 procedures used in completing this study. First, a review of literature was conducted. The review was focused on the emergence of knowledge economy and knowledge management. Then the roles of knowledge sharing were discussed. A further potential barrier toward knowledge sharing was reviewed. Variable which has affected on knowledge sharing was also discussed. The review of literature served as a frame work for the study, and offered contrasting opinions of the authors. Second, a rough draft of the survey instrument and possible methods of testing and assessment of variables was done. A questionnaire was tested and validated before implementation reviewed for preventing any bias and avoiding errors. Questionnaire survey is the main research methodology used to achieve the research objectives. Five hundred (500) sets of questionnaires were distributed to targeted respondents in Selangor state by post ,via the internet , by hand. Targeted respondents ranging from consultant firms and contractor personnel within Selangor area .To ensure the reliability of the questionnaire survey, the sample size taken was then compared to match with the sample size recommended by Krejcie and Morgan (Sekaran, 2000: 295). Third, a survey was implemented. Questionnaire was sent to the list of all class F contractors which registered under PKK within Selangor area. Fourth, the result of the survey was assessed using Statistical Package for Social Science (SPSS) 15.0 software. The result were tested and presented with illustration. Scores were converted into percentage rating and presented in graphical format using excel 2003. Fifth, the conclusion was driven from data analysis and findings. Important points were highlighted and recommendations were given. Research Design The research was designed to explore the unethical acts among contractors regarding the issue on the construction quality in Selangor. The data produced from the research was then analyzed so that the following objective could be achieved. The stated hypothesis could be tested and further recommendations could be made with regard to specific focus of this research. To identify areas for further, and more specific areas of research Quantitative method utilizing survey method is used for gathering information. Variables Variables are classified into three groups including dependent variables, moderate variables and independent variables. Dependent Variable Unethical act is considered as dependent variable Independent Variable Contractors and construction quality are considered as independent variables. Data Collection A comprehensive literature review and self administered questionnaire were used to provide an insight to the study. These instruments provide informative ideas on the possible issued experienced by factors affecting perception of respondents about unethical acts will effected the construction quality The survey aimed is to target contractor class F in Selangor. The aimed was chosen because of two reasons. Firstly, there are too many contractors class F in Selangor. Secondly, the issues that involved contractor class F are more major in our construction industry and this give the author the possibility to sent the questionnaires to some contractor firm on one to one basis. The author would have preferred a larger sample of respondents to participate in the research, but due to limitation of time, this was not possible. The survey was aimed at the contractors class F in Selangor area. Data were collected from 500 contractors selected randomly from different firm and background. Questionnaire was send through mail and respondents were given three weeks to respond before they were send back to the author. 3. 4 Research Assumptions When conducting this study a number of assumptions have been made with regards to the literature reviewed and the respondent sample selected. These assumptions are identified as below. The secondary data collected from various resources have been assumed to be valid and based on the research done by authors. The secondary data has been assumed to present public interest as a whole and without any biases. The respondents have responded to the questionnaire without any biasness and to the best of their abilities. Instrumental Biases In administrating the questionnaire, there has been a significant degree of biasness that was exercised by researcher. The questionnaire was developed based on the respondents. This minimizes the respondent biasness to a certain level. Various scaling methods were utilized where appropriate to minimize biasness. Sample size Approximately 500 contractors were randomly selected from the target population of different firms. The simple random sampling method was utilized in this situation. This was to deter any sample biasness that could have distorted the result. The respondents samples of contractors were surveyed in the Selangor area. The contractors who responded came from various hierarchy levels of different firms. Scaling of Questionnaire In order in measure the operationally defined and elements of a variable, the rating scale has been used to elicit responses with regard to the person studied. A number of rating scales techniques and measurements were utilized when administrating questionnaire involving Category scale and Likert scale. Example: Category Scale What is your highest educational qualification? PHD degree Bs degree Ms degree Diploma/STPM Knowledge sharing is fully supported by school administrator. Extremely disagree/ Strongly disagree/ Disagree /Agree /Strongly Agree/Extremely A