The performance successful was the impressive acting Essay Example For Students

The performance successful was the impressive acting Essay The actor used the props in imaginative ways to create different scenes. The most distinctive example was when Ethan and Lenny try to get inside their house through the toilet window. The stool is used to represent different things, when the actor is playing Ethan he holds the stool above his head to represent holding Lenny up, but as Lenny the stool is used to represent the toilet window. The actor pulls the stool down over himself and it gave the impression of him climbing through the window. The set was used very well to illustrate this scene and the minimal set enables the audience to use more of their imagination for the play so that it becomes more their own, and can relate to it more directly. The audience itself is placed around the area the actor performs in, so the close proximity of actor to audience makes the performance much more powerful. Because you can see the other audience members you also need more of your imagination to visualize the story, so you find it easier to relate to because it comes from your own interpretation. The audience is on the same level as the actor, and because the target audience is the same age as the main character I think it highlights how the play is about a childs concerns to for children who can relate to those concerns. We will write a custom essay on The performance successful was the impressive acting specifically for you for only $16.38 $13.9/page Order now Not only the set and props were used effectively to tell the story but also music. The performance shows the composer, Paul Dodgson, went to a great deal of effort to create the music and different sounds, as the music was very powerful in creating different moods in the play. When Lenny was happy, the music would be upbeat and the tempo quicker which produced a happier atmosphere, whereas in more distressing scenes, for instance when he is being bullied, the pace slows down and unpleasant sound effects are used, like screeching of metal on metal. A harmonica, a small metal instrument was also used in creating the music. The significance of the sound effects being metal, like a train, went unnoticed by the younger target audience and so the effort of the composer was not fully appreciated. However in this bullying scene, contrast in silence and sound is used to create tension when the bullies are first seen, there is a long pause and then a sudden crash as the actor throws the block to the floor and the taunting begins. Pace varied throughout the play, which captured the audiences attention, particularly when sound effects and music was used to build to a climax; for instance, when Lenny is waiting for a train to come the sound of a train slowly builds up in volume, the actor is more excitable and begins to talk quicker and when the train passes the noise of Lenny and the train climaxes. This is a good example of how sound was used effectively to build to a climax and create an energetic atmosphere that could not been as powerful without it. Another important aspect that made the performance successful was the impressive acting. One actor, Craig Edwards, used multi role-playing to create the different characters. The efforts of the actor were clear by the quality of the work produced, he was very effective in distinguishing between the various characters and each was very convincing. He maintained a high standard of role-play for each character and the developed characterisation for each character made it obvious when he quickly switched between them. His body language, gestures and movements all changed depending on the character he was playing and each had their own little features that made them all the more real. .u25ef1653fa028fd809389db5202c1e09 , .u25ef1653fa028fd809389db5202c1e09 .postImageUrl , .u25ef1653fa028fd809389db5202c1e09 .centered-text-area { min-height: 80px; position: relative; } .u25ef1653fa028fd809389db5202c1e09 , .u25ef1653fa028fd809389db5202c1e09:hover , .u25ef1653fa028fd809389db5202c1e09:visited , .u25ef1653fa028fd809389db5202c1e09:active { border:0!important; } .u25ef1653fa028fd809389db5202c1e09 .clearfix:after { content: ""; display: table; clear: both; } .u25ef1653fa028fd809389db5202c1e09 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u25ef1653fa028fd809389db5202c1e09:active , .u25ef1653fa028fd809389db5202c1e09:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u25ef1653fa028fd809389db5202c1e09 .centered-text-area { width: 100%; position: relative ; } .u25ef1653fa028fd809389db5202c1e09 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u25ef1653fa028fd809389db5202c1e09 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u25ef1653fa028fd809389db5202c1e09 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u25ef1653fa028fd809389db5202c1e09:hover .ctaButton { background-color: #34495E!important; } .u25ef1653fa028fd809389db5202c1e09 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u25ef1653fa028fd809389db5202c1e09 .u25ef1653fa028fd809389db5202c1e09-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u25ef1653fa028fd809389db5202c1e09:after { content: ""; display: block; clear: both; } READ: Barry Hines in writing a Kestrel EssayLenny was characterised by his higher pitched and squeakier voice, his on edge nervous glances and his constant looking up, when talking to others. You immediately imagine a young, small insecure boy, and this is exaggerated with his whole head looking up, not only illustrates how short he is but also makes him seem vulnerable. His movements were either jumpy and full of energy in happy atmospheres or slow and uneasy when things were going wrong, this emphasised how the play was focused on him and how it was through his perspective. His movements only changed and became more calm and controlled at the end of the play, when he was confi dent enough to come off the train tracks. In contrast, Ethan was characterised by a deeper voice with stronger projection, standing tall with arms crossed or on hips, looking down when talking to Lenny and his head still level when talking to his mother, only eyes raised. This created a strong, self-confident character, set apart from the rest, which emphasised the way in which Lenny idolised his older brother. This also changed at the end of the play when Lenny learned of the other, more vulnerable side of his brother and it was almost as if roles were reversed. Other characters also were easily distinguishable, the mother was a stressed character, constantly dashing around and flapping her hands around to dry her nail polish. The bullies were also characterised well, with their quick movements and mocking laughs Edwards created intimidating personalities. I think he is very skilled to have performed the bullying scene as he had to illustrate a group of bullies, and his use of space, the bullies placed around him and at different levels created the different characters, and even the dashing around to play the different bullies added to the suspense of the intimidation. I think it also helped to portray how from Lennys point of view it was happening too fast for him to defend himself or to understand how to counteract the bullies. Another good example of how the actor switches from one character to another is a scene where Lenny and Ethan are talking in their bunk bed. Using a table, as Ethan he was led on his back, looking directly at the ceiling, with his legs apart and hands behind his head in a very relaxed manner talking to Lenny. When he switched to Lenny, his body suddenly changed into a scrunched up position on his side looking under the table and talking towards the floor. The change was so effective it was almost as if you were glancing to and from each bed in the bunk bed. This is a good example of how strong characterisation and the use of the set produced a high quality performance. Overall the performance was very successful, strong acting skills, use of space and set with music to add to the atmosphere, it created a powerful show that touched on a variety of issues concerning a young troubled boy. The title itself suggests that it would be a peculiar play, even in the childish way in which Lenny is defined, with a full stop at the end (Lenny The boy who wanted to be a train.) This is why you are at first unsure whether or not you should laugh at the amusing dancing performed by a character who just wants to fit in. However, the introduction of cartoon-like styles to the acting puts you at ease when laughing at a boy eating a screw whilst giving an abstract slant to the show, mixing the natural with the surreal, engaging the audience throughout. The issues in the play are concerned with children around the target audiences age, 12 13yr-olds, and I think this could be the basis to aiming it at this audience. .u7ebd0fa7eda5eb106ff83de4a7e06b7c , .u7ebd0fa7eda5eb106ff83de4a7e06b7c .postImageUrl , .u7ebd0fa7eda5eb106ff83de4a7e06b7c .centered-text-area { min-height: 80px; position: relative; } .u7ebd0fa7eda5eb106ff83de4a7e06b7c , .u7ebd0fa7eda5eb106ff83de4a7e06b7c:hover , .u7ebd0fa7eda5eb106ff83de4a7e06b7c:visited , .u7ebd0fa7eda5eb106ff83de4a7e06b7c:active { border:0!important; } .u7ebd0fa7eda5eb106ff83de4a7e06b7c .clearfix:after { content: ""; display: table; clear: both; } .u7ebd0fa7eda5eb106ff83de4a7e06b7c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u7ebd0fa7eda5eb106ff83de4a7e06b7c:active , .u7ebd0fa7eda5eb106ff83de4a7e06b7c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u7ebd0fa7eda5eb106ff83de4a7e06b7c .centered-text-area { width: 100%; position: relative ; } .u7ebd0fa7eda5eb106ff83de4a7e06b7c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u7ebd0fa7eda5eb106ff83de4a7e06b7c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u7ebd0fa7eda5eb106ff83de4a7e06b7c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u7ebd0fa7eda5eb106ff83de4a7e06b7c:hover .ctaButton { background-color: #34495E!important; } .u7ebd0fa7eda5eb106ff83de4a7e06b7c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u7ebd0fa7eda5eb106ff83de4a7e06b7c .u7ebd0fa7eda5eb106ff83de4a7e06b7c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u7ebd0fa7eda5eb106ff83de4a7e06b7c:after { content: ""; display: block; clear: both; } READ: Twelfth Night Act 3 Scene 4 EssayHowever I think that some of the stylised techniques would make it difficult for the younger audience to interpret the abstract scenes, like at the end, Lenny finding a person inside his brothers heart. I think that older age groups would equally enjoy it as I did, because although they may not immediately relate to the story there are aspects that everyone can relate to, and they would also appreciate the more subtle features missed by the younger audience. Whether you understand how, like Lennys brother, people can form outer armour and not everything can be seen from the surface, or you know the mixture of excitement and nervousness when talking to your crush the play will touch you in some way. There are many moments that amuse, upset and make you think. Bullying was another major theme explored throughout the performance, and how role models are romanticised in the imagination through difficult times. I think imagination is a more subtle but major theme of the play. The play is for children about a child, from the childs perspective. This highlights how the play largely to do with Lennys imagination, and how he uses it to help him through his struggles, imagining he can be a train to overcome the bullying, he can imagine the screws strengthening him to make them easier to swallow. Everything is focused very much on him, even details less likely to be recognised by the younger audience, like the pace and music changing to suit Lennys mood is evident of this. Not forgetting that one person alone, who is introduced as Lenny and is essentially dressed as Lenny, performs the show. I think it explores how reality can be distorted by imagination, whether to allow yourself to swallow screws, when idolising the brother that flies to school in a hot air balloon or limiting yourself to moving along imaginary railway tracks. It is only when he is stronger and more independent to cope with reality that he can leave the railway tracks. When you step back and look at the situation you find yourself in, despite audience members in your view, the reality of one male grown adult with minimal props and set is distorted by numerous characters, of different age and gender telling the story of a boy who goes from wishing to be a train to finding his self-confidence and building his self-esteem. A play that so effectively initiates and illustrates this powerful imagination is definitely worth watching.

to kill a mockingbird notes essays

to kill a mockingbird notes essays To Kill A Mockingbird - Chapters 18-19 Mayella testifies next, a reasonably clean nineteen-year- old girl who is obviously terrified. She says that she called Tom Robinson inside the fence that evening and offered him a nickel to break up a dresser for her, and that once he got inside the house he grabbed her and took advantage of her. In Atticus' cross-examination, Mayella reveals that she has seven siblings to care for, a drunken father, and no friends. Then Atticus examines her testimony and asks why she didn't put up a better fight, why her screams didn't bring the other children running, andmost importantlyhow Tom Robinson managed the crime with a useless left hand, torn apart by a cotton gin when he was a boy. Atticus begs her to admit that there was no rape, that her father beat her. She shouts at him and calls the courtroom cowards if they don't convict Tom Robinson, and then bursts into tears refusing to answer any more questions. In the recess that follows, Mr. Underwood notices the children up in the balcony, but Jem tells Scout that the newspaper editor won't tell Atticus although he might include it in the social section of the newspaper. The prosecution rests, and Atticus calls only one witnessTom Robinson. Tom testifies that he always passed the Ewell house on the way to work, and that Mayella often asked him to do chores for her. On the evening in question, she asked him to come inside the house and fix a door. When he got inside, however, there was nothing wrong with the door, and he noticed that the other children were gone. Mayella told him that she had saved her money and sent them all to buy ice cream, and then she asked him to lift a box down from a dresser. When he climbed up on a chair, she grabbed his legs, scaring him so much that he jumped down. Then she hugged him around the waist, and asked him to kiss her. As she struggled, her father appeared at the window, calling Mayella a whore and thr...

Answer the 3 questions Essay Example | Topics and Well Written Essays - 500 words

Answer the 3 questions - Essay Example Deed of Partnerships is a document made by the partners and signed by a solicitor thus helping in setting up of partnerships. The Deed sets out the binding and legal relationship between the partners. Profits sharing and responsibilities of each and every member are stated in the Deed. Traditionally, partners had unlimited liability (Harris 2001, p.23). This meant that they were jointly responsible for the debts of their partnerships. This however changed in 2001 and it led to some large firms like the accountancy to have limited liability. A good example of a partnership is the Wright, Brown and Ali L Partnership. Companies are also another form of business forms. The people that own companies are the shareholders. Each and every shareholder in a business is responsible for the debts in the business up to the sum they have contributed should the company run up debts (Harris 2001, p.45). Various documents for example a Memorandum and Articles of Association are required for a company to register. The registration is done at the Companies House found in Cardiff. Example of companies includes Marks and Spencer, BP and many more. There are two types of companies namely public limited company and the private limited company. Public limited companies are those companies which are listed in the stock exchange. The financial records of public limited companies are always open to the public (Harris 2001, p.37). Examples include Tim Horton’s and many more. Private limited company on the other hand is a business company incorporated as an independent retailer in a market place. The shareholders have limited liabilities and mostly the shares are not open to the public. A good example is the PLC. Marketing communications proportional mix is a broad terms that is used to describe a set of tools that a business can use in the process of communicating effectively its products or services to the clients. The proportional mix is inclusive

International Joint Venture Essay Example | Topics and Well Written Essays - 2500 words

International Joint Venture - Essay Example The partnership could be short term or temporary such that it ceases to exist after meeting its goal such as in case of projects. Some of IJV partnerships are long-term and last for longer periods. During the formation of joint ventures, the firms or companies combine their assets, which could be in material form or intangible such skills as well as technological knowledge. Joint ventures help in licensing, franchising as well as in export of company products. This paper focuses on why companies choose to enter into an international joint venture, reasons why international joint ventures fail and things that can be done to increase the success rate of International Joint Ventures. Types of Joint Ventures Joint ventures take different forms depending on objectives of the partnering companies. Some companies may decide to co-operate through signing of contract. This is for example viable if a small company wants to form collaboration with another larger company to enhance sale and dist ribution of certain products. A good example is the Joint venture between Tata motors and Fiat, which has been discussed under the reasons for formation of joint ventures. The joint venture helped Fiat market its diesel engines. Another type of venture entails coming up with a new joint company where each partner has a specific number of shares to enable division of expenses and profits. This option works best when the business venture involved is a long term or short-term contract. Another partnership option is complete merging of the firms involved in the partnership. When deciding the type of joint venture to get into, it is crucial for the partners to understand the responsibilities of each party as well as the risk involved in the venture. It is also important to seek legal advice in making the decision of the appropriate venture. A legal agreement should also be signed between the partners to specify on sharing of income or assets in case of failure of the venture (Gutterman, 2002, p.32-35; Yan and Luo, 2001, p.181-183). Why Companies Enter Into International Joint Ventures Companies enter into partnership for various reasons. The major reason for companies entering into International Joint ventures is for economic reasons explained by a number of theories, which include transaction cost economics, resource-based theory, transaction-value theory, real options theory, and increased returns theory (Gutterman, 2002, p.168-173; Yan and Luo, 2001, p.233-236). Transaction cost economics is a theory formulated by Williamson, which assumes that formation of IJCs helps in outsourcing since accessibility of resources such as revenue and services, becomes easier. The firms are able to exchange technological ideas and new business ideas while the market range is also expanded. An example is the Tata Motors and Fiat joint venture, which was formed to manufacture cars from both Tata and Fiat at a reduced cost. In this joint venture, Tata motors buys diesel engines fro m Fiat. On the other

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A Brief Background On Nestle Marketing Essay

A Brief Background On Nestle Marketing Essay In the 1860s Henri Nestlà ©, a pharmacist, developed a food for babies who were unable to breastfeed. His first success was a premature infant who could not tolerate his mothers milk or any of the usual substitutes. People quickly recognized the value of the new product, after Nestlà ©s new formula saved the childs life, and soon, Farine Lactà ©e Henri Nestlà © was being sold in much of Europe. In 1905 Nestlà © merged with the Anglo-Swiss Condensed Milk Company. By the early 1900s, the company was operating factories in the United States, Britain, Germany and Spain. World War I created new demand for dairy products in the form of government contracts. By the end of the war, Nestlà ©s production had more than doubled. After the war Government contracts dried up and consumers switched back to fresh milk. However, Nestlà ©s management responded quickly, streamlining operations and reducing debt. The 1920s saw Nestlà ©s first expansion into new products, with chocolate the Companys second most important activity Nestlà © felt the effects of World War II immediately. Profits dropped from $20 million in 1938 to $6 million in 1939. Factories were established in developing countries, particularly Latin America. Ironically, the war helped with the introduction of the Companys newest product, Nescafà ©, which was a staple drink of the US military. Nestlà ©s production and sales rose in the wartime economy. 1944-1975 The end of World War II was the beginning of a dynamic phase for Nestlà ©. Growth accelerated and companies were acquired. In 1947 came the merger with Maggi seasonings and soups. Crosse Blackwell followed in 1960, as did Findus (1963), Libbys (1971) and Stouffers (1973). Diversification came with a shareholding in LOrà ©al in 1974. 1975-1981 Nestlà ©s growth in the developing world partially offset a slowdown in the Companys traditional markets. Nestlà © made its second venture outside the food industry by acquiring Alcon Laboratories Inc.. 1981-1995 Nestlà © divested a number of businesses1980 / 1984. In 1984, Nestlà ©s improved bottom line allowed the Company to launch a new round of acquisitions, the most important being American food giant Carnation. 1996-2002 The first half of the 1990s proved to be favorable for Nestlà ©: trade barriers crumbled and world markets developed into more or less integrated trading areas. Since 1996 there have been acquisitions including San Pellegrino (1997), Spillers Petfoods (1998) and Ralston Purina (2002). There were two major acquisitions in North America, both in 2002: in July, Nestlà © merged its U.S. ice cream business into Dreyers, and in August, a USD 2.6bn acquisition was announced of Chef America, Inc. 2003 + The year 2003 started well with the acquisition of  Mà ¶venpick Ice Cream, enhancing  Nestlà ©s position as one of the world market leaders in this product category.   In 2006, Jenny Craig and Uncle Tobys were added to the Nestlà © portfolio and 2007 saw  Novartis Medical Nutrition, Gerber and Henniez join the Company.   Nestlà © is the worlds leading Nutrition, Health and Wellness company. We are committed to increasing the nutritional value of our products while improving the taste. We  achieve this through our  brands and with initiatives like the Nutritional Compass. Since Henri Nestlà © developed the first milk food for infants in 1867, and saved the life of a neighbours child, the Nestlà © Company has aimed to build a business as the worlds leading nutrition, health and wellness company  based on sound human values and principles. The Nestlà © Corporate Business Principles are at the basis of our companys culture. We have built our business on the fundamental principle that to have long-term success for our shareholders, we not only have to comply with all applicable legal requirements and ensure that all our activities are sustainable, but additionally we have to create significant value for society. At Nestlà © we call this Creating Shared Value. Our  Corporate Business Principles will continue to evolve and adapt to a changing world, our basic foundation is unchanged from the time of the origins of our Company, and reflects the basic ideas of fairness, honesty, and a general concern for people. Nestlà © is committed to the following Business Principles in all countries, taking into account local legislation, cultural and religious practices: Nestlà ©s business objective is to manufacture and market the Companys products in such a way as to create value that can be sustained over the long term for shareholders, employees, consumers, and business partners. Nestlà © does not favour short-term profit at the expense of successful long-term business development. Nestlà © recognizes that its consumers have a sincere and legitimate interest in the behaviour, beliefs and actions of the Company behind brands in which they place their trust, and that without its consumers the Company would not exist. Nestlà © believes that, as a general rule, legislation is the most effective safeguard of responsible conduct, although in certain areas, additional guidance to staff in the form of voluntary business principles is beneficial in order to ensure that the highest standards are met throughout the organization. Nestlà © is conscious of the fact that the success of a corporation is a reflection of the professionalism, conduct and the responsible attitude of its management and employees. Therefore recruitment of the right people and ongoing training and development are crucial. Nestlà © continues to maintain its commitment to follow and respect all applicable local laws in each of its markets. The Nestlà © Corporate Business Principles The ten principles of business operations Consumers; 1 Nutrition, Health and Wellness 2 Quality assurance and product safety 3 Consumer communication Human rights and labour practices 4 Human rights in our business activities Our people 5 Leadership and personal responsibility 6 Safety and health at work Suppliers and customers 7 Supplier and customer relations 8 Agriculture and rural development The environment 9 Environmental sustainability 10 Water Consumers Nutrition, Health and Wellness Our core aim is to enhance the quality of consumers lives every day, everywhere by offering tastier and healthier food and beverage choices and encouraging a healthy lifestyle. We express this via our corporate proposition Good Food, Good Life. Quality assurance and product safety Everywhere in the world, the Nestlà © name represents a promise to the consumer that the product is safe and of high standard. Consumer communication We are committed to responsible, reliable consumer communication that empowers consumers to exercise their right to informed choice andpromotes healthier diets. We respect consumer privacy. Human rights in our business activities We fully support the United Nations Global Compacts(UNGC) guiding principles on human rights and labour andaim to provide an example of good human rights and labourpractices throughout our business activities. Leadership and personal responsibility Our success is based on our people. We treat each other with respect and dignity and expect everyone to promote a sense of personal responsibility. We recruit competent and motivated people who respect our values, provide equal opportunities for their development and advancement, protect their privacy and do not tolerate any form of harassment or discrimination. Safety and health at work We are committed to preventing accidents, injuries and illness related to work,and to protect employees, contractors and others involved along the value chain. Supplier and customer relations We require our suppliers, agents, subcontractors and their employees to demonstrate honesty, integrity and fairness, and to adhere to our non-negotiable standards. In the same way, we are committed towards our own customers. Agriculture and rural development We contribute to improvements in agricultural production, the social and economic status of farmers, rural communities and in production systems to make them more environmentally sustainable. Environmental sustainability We commit ourselves to environmentally sustainable business practices. At all stages of the product life cycle we strive to use natural resources efficiently, favour the use of sustainably-managed renewable resources, and target zero waste. Water We are committed to the sustainable use of water and continuous improvement in water management. We recognise that the world faces a growing water challenge and that responsible management of the worlds resources by all water users is an absolute necessity. Commitment of the Chairman and the Chief Executive Officer Peter Brabeck-Letmathe Chairman of the Board We believe in the importance of a strong compliance culture that is fully embedded in our business. The Corporate Business Principles and the supporting documents reflect this commitment and thus protect the trust of our consumers and other stakeholders in the Nestlà © brand. Our internal rules not only require strict compliance with the law, they guide our actions even if the law is more lenient or where there is no applicable law at all. For Nestlà ©, upholding compliance goes beyond keeping checklists. It requires steadfast principles that apply across the whole Company, providing clear guidance to our people. As the Chairman and the Chief Executive Officer of Nestlà ©, we are committed to making sure that our entire Company is managed according to these principles and require adherence to them from all our employees around the world. We are also committed to continuous improvement and are open to external engagement regarding any area of our Corporate Business Principles. The Nestlà © Corporate Business Principles are at the basis of our companys culture, which has developed over the span of 140 years. Since Henri Nestlà © first developed his successful infant cereal Farine Lactà ©e, we have built our business on the fundamental principle that to have long-term success for our shareholders, we not only have to comply with all applicable legal requirements and ensure that all our activities are sustainable, but additionally we have to create significant value for society. At Nestlà © we call this Creating Shared Value. Although our Nestlà © Corporate Business Principles were first published as an integrated document in 1998, most had already been established in individual form many years before. While the Business Principles are firmly established, they also continue to evolve and adapt to a changing world. For instance, Nestlà © incorporated all ten principles of the United Nations Global Compact soon after their creation and continues to implem ent them today. This latest revision differs from the previous two versions in that it establishes Creating Shared Value as Nestlà ©s fundamental business principle. In addition, each principle is specifically linked to on-line copies of more detailed principles, policies, Standards and guidelines. This has allowed the statement of each principle to be more succinct, while providing more detailed implementing measures related to each one on the worldwide web. Also, for the first time, a map of the principles and an overview of related company measures is included at the start of the document. We believe in the importance of a strong compliance culture that is fully embedded in our business. The Corporate Business Principles and the supporting documents reflect this commitment and thus protect the trust of our consumers and other stakeholders in the Nestlà © brand. Our internal rules not only require strict compliance with the law, they guide our actions even if the law is more lenient or where there is no applicable law at all. For Nestlà ©, upholding compliance goes beyond keeping checklists. It requires steadfast principles that apply across the whole Company, providing clear guidance to our people. As the Chairman and the Chief Executive Officer of Nestlà ©, we are committed to making sure that our entire Company is managed according to these principles and require adherence to them from all our employees around the world. We are also committed to continuous improvement and are open to external engagement regarding any area of our Corporate Business Principles. MISSION STATEMENT At Nestle we believe that research can help us make better food so that people live a better life Marketing and sales Nestle is one of the worlds largest global food companies.    It has over 500 factories in 76 countries, and sells its products in 193 nations.    Only 1% of sales and 3% of employees are located in its home country, Switzerland.    Having reached the limits of growth and profitable penetration in most Western markets, Nestle turned its attention to emerging markets in Eastern Europe, Asia, and Latin America for growth.    Many of these countries are relatively poor, but the economies are growing quickly.    Thus a consumer base capable of buying many Nestle products will develop over the next couple of decades. Nestle tries to enter emerging markets ahead of competitors, and build a substantial position in basic foodstuffs.    As income levels rise, the company progressively moves from these niches into more upscale items.    It very much focuses on developing local goods for local markets, however, and places relatively less emphasis on its global brands in emerging markets.    It also localizes its distribution and marketing strategy to the requirements of the local market.    When good opportunities are available, Nestle acquires local firms. Nestle is a very decentralized organization, with operating decisions pushed down to local units.    On top of this are both a SBU organization focused around food groups, and a regional organization that tries to help rationalize production and marketing among nearby countries.    Helping hold the organization together is a group of managers who rotate around the world on various assignments. During the year under review the company ach ieved sustainable profitable growth by capitalizing on the opportunity presented by a positive business environment. This became possible through successful marketing and sales strategies and focus on key initiatives. Innovation and renovation remained the key to development of new products. Because Nestle competes in a broad range of geographic areas as well as in a broad range of product categories, it faces competition from an equally broad range of companies. Some of its competitors are multinational organizations with similar product lines that cross regional bounds. These include Philip Morris, RJR Nabisco and Unilever. Other companies focus on a single product area in which Nestle competes. The result of this type of competition is that Nestle must compete vigorously across its international customer base. Since the product categories in which Nestle participates are no longer in the introductory or growth phase, there is increased price pressure, as well, which means that companies who do not focus on marketing and on competitive pricing can quickly lose large amounts of market share which can be difficult to recover. In some cases, smaller competitors have brought pressure on governments to help regulate the activities of Nestle; this is not different from compa nies in other countries. The acquisition of Source Perrier is a prime example of this. Although Nestle had acquired other companies in the past which had similar products to its own, the Source Perrier acquisition brought considerable critics. Nestle uses local brands in a wide range of local markets and focuses on trying to optimize ingredients and processing technology to local conditions. That is why, the company needs to be flexible and able to adapt rapidly to local demand and cultural differences. Doing business in different countries means different ethical standards, different business expectations, and different cultural norms. Nestle claims that it can reduce risks and concentrate its marketing resources by narrowing its initial market focus to just a few strategic brands. Its global strategy must be backed up with the necessary financial and human resources and knowledge management should be introduced to spread information throughout the company. Clearly, the entrance of a company into the global marketplace creates numerous challenges. Knowing that innovation and quality were key determinants, Nestle transferred these distinctive competencies to foreign markets. In Nigeria, for example, Nestle had to rethink i ts traditional distribution methods (operating a central warehouse), because the road system was poorly developed and there was much violence. This example shows, that the company was able to respond quickly to different local conditions. You are required to relate all your findings to Nestle. Task 1 You are required to compare alternative definitions of marketing. In your opinion what would be the appropriate definition for Nestle, justify your answer.(outcome 1.1) Definitions: alternative definitions including those of the Chartered Institute of Marketing and the American Marketing Association, satisfying customers needs and wants, value and satisfaction, exchange relationships, the changing emphasis of marketing. Definition of marketing (4 is enough) a) which definition is more appropriate for Nestle. b) you can chooseyour own definition too. Task 2 Identify the main characteristics of a marketing oriented organization and how do u think Nestle fair in this. (outcome 1.2) Marketing concept: evolution of marketing, business orientations, societal issues and emergent philosophies, customer and competitor orientation, efficiency and effectiveness, limitations of the marketing concept. Main characteristic of a marketing oriented organization Link it to Nestle Task 3 Explain the various elements of the marketing concept. Relate your findings to Nestle (outcome 1.3) Marketing process overview: marketing audit, integrated marketing, environmental analysis, SWOT analysis, marketing objectives, constraints, options, plans to include target markets and marketing mix, scope of marketing. Marketing concept Relate to Nestle Task 4 You need to Identify and assess the benefits and costs of a marketing approach. Do you think Nestle has achieve this? Justify your answer. (outcome 1.4) Costs and benefits: benefits of building customer satisfaction, desired quality, service and customer care, relationship marketing, customer retention, customer profitability, costs of too narrow a marketing focus, total quality marketing. How to build customer satisfaction Desired quality are achieved Service and customer care Relationship marketing Customer retention Customer profitability Cost of 2 narrow and marketing focus Total quality marketing Relate this to Nestle Task 5 Identify and explain macro and micro environmental factors which influence marketing decisions. You need to do an analysis as to how Nestle is affected with micro and macro environment and how do they overcome the problems encountered. (outcome 1.5) Macro-environment: environmental scanning, political, legal, economic, socio-cultural, ecological and technological factors. What their news are? What happend? How they solve it? Task 6 Propose segmentation criteria to be used for two products in different markets. You are required to choose any two products of nestle and propose the segmentation appropriately. (outcome 1.6) Micro- environmental: stakeholders (organisations own employees, suppliers, customers, intermediaries, owners, financiers, local residents, pressure groups and competitors), direct and indirect competitors, Porters competitive forces. Segmentation: (e.g baby product/ health product) What is segmentation Why is it important? Relate it to Nestle What kind of market they are going to propose Task 7 Outline the factors which influence the choice of targeting strategy. As Nestle has wide range of products in many different countries you can choose any products and compare how the strategy differs in one country to another. (outcome 1.7) Buyer behaviour: dimensions of buyer behaviour, environmental influences, personal variables- demographics, sociological, physiological- motivation, perception and learning, social factors, physiological stimuli, attitudes, other lifestyle and lifecycle variables, consumer and organisational buying. What is marketing strategy all about? Why is it important? What is the benefit? Relate it to Nestle Task 8 You are required to explain how buyer behaviour affects marketing activities in two different buying situations. Relate your findings to Nestle. (outcome 1.8) Segmentation: process of market selection, macro and micro segmentation, bases for segmenting markets is geographic, demographic, psychographic and behavioural; multivariable segmentation and typologies, benefits of segmentation, evaluation of segments and targeting strategies, positioning, segmentation, evaluation of segments and targeting strategies, positioning, segmenting industrial markets, size, value, standards, industrial classification. What is buyer behaviour? Why doing buyer behaviour analysis? Relate it to Nestle

Comparing the Hero in Sophocles Oedipus the King, Homers Odyssey, and

Heros in Sophocles' Oedipus the King, Homer's Odyssey, and Tan's Joy Luck Club      Ã‚  Ã‚  Ã‚  Ã‚   In world literature, there are two types of archetypal protagonists, the mythic hero and the tragic hero. Mythic heroes, like Homer's Odysseus, represent the combination of superhuman virtues and human imperfections. These traits create a supernatural adventure with a realistic character. The mythic hero is favored by divine powers and eventually achieves a certain goal or completes a certain journey. On the other hand, there is the tragic hero, like Sophocles' Oedipus. The unfortunate tragic hero has a penchant for attempting to escape a doomed fate. The tragic hero lives under the shadow that the gods place. Literature throughout the expanse of time has hovered around the lives of the mythic and tragic heroes. Contemporary novel The Joy Luck Club explores these themes as well. The two characters, Lindo Jong and Ying-ying St. Clair, exemplify the polar extremes of mythic vs. tragic.    Both mythic heroes and tragic heroes must pass through a series of set obstacles and wind their way toward a certain goal. The major difference between the two archetypes is how the protagonist reaches the end. Mythic heroes transgress through their journey with optimism and a building sense of accomplishment. Tragic heroes operate on the slant of pessimism and failing attempts to escape from a worse fate. To put it more clearly, the mythic hero tries to run toward success, while a tragic hero tries to run away from failure. In this sense, the story's attitude, the protagonists' control on fate, and the divinely ordained sequence of events work together to form the type of hero that takes the lead.    Odysseus, hero of... ...ea House 1988 Graham, A. J.   "History and Heros," Princeton 1999 Homer. The Odyssey. Trans. Robert Fagles. New York: 1996 Lucas, D. W., ed. Aristotle: Poetics. Oxford: Oxford U-Clarendon P, 1968. Sophocles.   "Oedipus Rex."   An Introduction to Literature, 11th ed.Eds. Sylvan Barnet, et al.   New York: Longman, 1997. 800-836. Tan, Amy. The Joy Luck Club. Vintage Contemporaries. New York: A Division of Random House, Inc., 1991. Tracy, Stephen V., The story of the Hero. Princeton, N.J. : Princeton University Press, c1990.   PA4167 .T7 1990

Napoleon: Tyrant, or Hero?

Napoleon was a big man in all ways except stature, with big plans, big actions, big passions, and a big appetite. Throughout Napoleon’s political and military career, he accomplished many goals of the revolution that had underlying democratic values, which he spread all across Europe. However, Napoleon was also an egotistical and oppressive character, and he took away many individual rights that had been gained during the reign of terror.Napoleon was a tyrant, twisted by his own passions and big ideas, but that doesn’t mean he wasn’t heroic or that he didn’t accomplished any heroic feats. Although Napoleon seized power, he strived to strengthen his country, and gain a majority of the support, understanding that there aint(sic) no power like the power of the people. He soon had a group of lawyers write up a code of laws that governed the entirety of France, making a more just system of laws and taxation, as before the laws varied state to state, while the t axes varied by estate.While this stabilized the government and economy, and largely leveled the playing field among men, it also took away many women’s rights, and sacrificed certain rights to maintain Napoleon’s growing power. Those who crossed Napoleon or spoke out against him, whether in public or in the paper were targeted, and he destroyed printers that voiced ‘dangerous’ thoughts. During the same time period, Napoleon also took back the rights of free blacks in Saint Domingue that the slaves had won during a revolt of their own.The event that showed his domineering potential, and turned off many of his previous ‘fans’, was when Napoleon was crowned emperor. Up until this point, many intellectuals had admired Napoleon for his cunning, and France’s dramatic recovery under his careful guidance. However, as Napoleon snatched the crown from the Pope like an insolent child, another great mastermind drew a groan of pained frustration.Bee thoven had been writing a symphony in his honor when Bonaparte decided to show some more of his true colors, causing the musical genius to scratch his name off the board and rename it â€Å"eroica symphony†, as he felt Napoleon no longer embodied the heroic qualities he had been trying to portray.Few people originally had a problem with Napoleon becoming Emperor, as a plebiscite had granted him the title, however, his haughty show had proved him not to be quite the ‘hero on a white horse’ everyone had been hoping for, rather he was simply a talented,  tactically genius, fallible human, worth as much as any other, and deserving no more emphasis or admiration than any other. Once he had secured France and his position as Emperor there, he set his sights out to his looming neighbors. After conquering or allying with most of Europe, almost the whole continent felt the benefit of the exchange of revolutionary reforms and ideals that took place, as Napoleon abolished the feudal system, dethroned kings, and set up a fairer tax and law system wherever he went.Despite spreading these democratic ideals, after people had started suffering because of his anti-British campaign, Napoleon wouldn’t let his reins of power slip, and he crushed revolts or acts of patriotism in the conquered nations ruthlessly whenever they appeared. This was especially true after the Spanish and Portuguese had a successful revolution, giving other nations hope of a similar fate.Napoleon was a tyrant first and a hero second, for while I’m sure some of what he did was for the good of France, he cared far to much about sweetening his own pot of power, and a large quantity of the things he did, though great, were probably to maintain and enhance his power, as he had shown himself to be his own biggest fan, and in turn, his own biggest enemy. While Napoleon will forever remain great figure in history, his authority left no room for opposition or opposing, or differ ent, ideas, and this made him a tyrant.

The Shipping News Essays

The Shipping News Essays The Shipping News Essay The Shipping News Essay The countryside in Newfoundland is grim and rough in comparison to the pastoral beauty of Wessex. The description of landscape is less significant than in Tess of the DUrbervilles; Proulx concentrates more on the seas power as the force that shapes the lives of the habitants, and the importance of dwelling in representing Quoyles life and battles. Her narrative is strongly metaphorical and shares some of Hardys lyricism, his rich language, and this combined with fragments of local dialect injected into her prose fully submerses the reader into the world of the Newfoundlanders. Quoyles life in Bedraggled Mockingburg is one reflected by his squalid house, with its grey sheets and cribs jammed close like bird cages. It is indeed a caged, oppressed existence, superficial and unsatisfying. He feels out of place with his surroundings, alienated, isolated and uncomfortable. He has a sense that the triviality that surrounds him is the stuff of others lives. He is waiting for his to begin, longing for a more resolute, gratifying life.  After the death of his parents and his cruel, carnal wife, he returns with an old aunt to the land of his fathers, Newfoundland, to start a new life in a fresh place, a place of rugged, perilous beauty: Miles of coast blind wrapped in fog. Sunkers under wrinkled water, boats threading tickles between ice-scabbed cliffs The alchemist sea changed fishermen into wet bones  Here he takes refuge in a house that is severe, bare, and empty. This house is a crucial metaphor in the novel, the mysterious house of his ancestors, pumiced by stony lives of dead generations, full of myth. Dragged to the headland across the ice, bolted and chained unnaturally to the rocky headland, Quoyle feels as if the house is A bound prisoner straining to get free. In this place he is swallowed by the shouting past. In the end the house is torn from its shackles by the wind, blown away, freed from its bondage. It is here we see a unity of person and place that is so evident in Tess of the DUrbervilles; Quoyle is the houses equivalent in human form, he has been dragged a great distance, bolted to his ancestry and emotions, unable to break free from the past. When the house is set free by a great storm, Quoyle is also released, able to understand himself as an individual, not merely a member of a corrupt family. Dwellings are used in some corresponding ways in the two novels. Tess has connections with various dwellings that are similar to Quoyles. She is haunted by the ancient DUrberville family, on the night of her wedding. The portraits of DUrberville ladies mock and sneer at her from the walls, smirking in merciless treachery, adding to her sense of guilt and impending doom in the run up to her disastrous confession to Angel. Ironically, it is the treachery of her family that has given her something to confess in the first place. Tess also feels the oppression and desperation felt by Quoyle in Mockingburg when she is forced to live with Alec in the grand but seedy Sandbourne. She feels a brief flutter of happiness when she spends a few days with Angel in the empty, fairytale Bramshurst Court; momentarily swept into an oblivious state of euphoria. This place is a brief refuge for the lovers, so exhausted and battered by fate. Here, in secluded and peaceful surroundings, they spend the only time together as husband and wife with no dark secrets, acting out a poignantly innocent charade, half-pretending that their lives will continue in peace, clinging to a fantasy. This short period is the calm before the storm, a moment of tranquillity which is destroyed soon after, when Tess is caught and executed. The Shipping News charts the struggle of people to live with an immense elemental power, the sea, at whose mercy they are. It is one of the most powerful images in the novel, and is described by Proulx as almost a deity, a primitive demi-god, an ambivalent force, terrible and generous, giving and ending life, paying no heed to human hopes, struggles and morality. The people of Newfoundland treat this force as such an entity, with hushed respect and fear. When Quoyle arrives in Newfoundland, he is not familiar with its way of life, or the might of nature. He cannot swim, is afraid and overwhelmed by this water, haunted by lost ships, fishermen, explorers gurgled down into sea holes as black as a dogs throat. Bawling into salt broth. His near drowning in chapter 26 can be seen as a wild baptism, a symbolic acceptance and immersion into the Newfoundland culture and society. The old Quoyle sinks with the useless boat which embodies his ignorance, and a new Quoyle is born, one who recognises his need to learn and to adjust to a new place and existence. The overwhelming force in Tess of the DUrbervilles is fate, a power that controls events and actions. In this novel, nature and weather are relatively benign; manifestations of fate, used to accentuate the characters experiences and occasionally to foreshadow events. The force of fate is portrayed as much more negative than the sea in The Shipping News; it is generally cruel and arbitrary, especially in relation to poor Tess. Fate is responsible for her encounter with Alec Stoke-DUrberville, her subsequent violation, the death of her child, and ultimately, her death. Although often hauntingly beautiful, nature is at times sinister, threatening, an omen: The occasional heave of the wind became the sigh of some immense sad soul, conterminous with the universe in space, and with the history in time This fatalism, seen in many of Hardys other novels, reflects his view of life. Tesss personal fatalism is a typical characteristic of her upbringing in rural poverty; she was reared in the lonely country nooks where fatalism is a strong sentiment.  Proulxs literary style is unusual, in comparison with Hardys, but in a world where authors strive to find original structural devices, The Shipping News is not so remarkable. Proulx often writes ungrammatically, disjointedly, in fragmented sentences. The protagonist, a newspaper reporter, presents his thoughts and feelings as headlines, so it seems fitting that, although at times Proulxs narrative is disruptive to the reader, it is reminiscent of newspaper shorthand. The most extraordinary device she uses is the knot definitions that introduce each chapter. Knots are of literal importance in the novel; fishermen, sailors and upholsterers use knots as part of their livelihoods. However, in this novel, they are more a metaphor for the versatility of human beings, specifically a metaphor for the lives of the Quoyles, who must undo the binds of the past in order to have a future. Knots tie Quoyle to his ancestors; the gruesome knotted hair brooch and the knots of Nolans sorcery. As the last chapter definition says, there will always be new knots to discover. Quoyle must release himself from the old knots and tie new ones. Both authors use setting as an essential component to their stories, instead of merely using it as a backdrop. In essence, Hardy uses the landscape in Tess of the DUrbervilles not only to magnify her experiences but literally to be her experiences in an alternative form. In Hardys own words, My art is to intensify the expression of things as is done by Crivelli, Bellini, etc., so that the heart and inner meaning is made visibly visible.(An extract from one of Hardys notebooks). Proulx uses the setting in her novel to mark each stage of her protagonists life, and like Hardy, to symbolise his struggles and the influences upon him. In my opinion, the power in both novels is derived, to a large extent, from the atmosphere created by the surroundings, whether the raw coast and fierce elements of Newfoundland or the idyllic warmth and beauty of Hardys Wessex.

Romanticism in rock essays

Romanticism in rock essays Imagine if you will a world where rock musicians were no longer the superstars that they are today. Instead of headlining tours, dating models and making millions of dollars musicians would surround themselves in fine art. Through study and a liberal arts education these rock musicians would become respected Romantic artists. Thus placing rock in the same categories of other Romantic arts like sculpture and poetry. Sounds like a perfect plan, as perfect as communism. Comparing rock music to a fine art is like comparing an apple to an orange. Rock is an art form but totally different aesthetically. Rock music is meant to be both artistic and fun, it is purely entertainment and its aesthetic value should be left up to the fans alone. Rock musicians are supposed to get in trouble, sleep with a lot of women and do a lot of drugs. Imagine if rock stars didnt do the absurd things we see them do on a regular basis. What would we watch on behind the music? If it were up to Camila Paglia we would see our rock stars drawing psychedelic watercolor paintings and reciting poetry on prime time cable television. In Camille Paglias work Endangered Rock she claims rock musicians are being corrupted by fame, wealth and the overall commercialization of rock music. Paglia treats rock and roll as a pure art form that has been corrupted only in recent years. She believes the best way to stop this corruption is for rock musicians to be trained like any other Romantic artist. In order to do this Paglia feels the government should support rock music by using subsides and private grants to fund the work of rock musicians. Paglias article was obviously very flawed featuring half-truths and a very selective history of rock. Luckily Theodore Gracyk stepped in to put the story straight. In his article Romanticizing Rock Music Gracyk does sympathize with rock having an aesthetic value, but it simpl...

Piano Transcription in the 19th century Europe Essay

Piano Transcription in the 19th century Europe - Essay Example One day, when I studied Beethoven's several symphonies in my high school music textbook, I thought that the author made several mistakes in his book. The most prominent mistake he made was the "key" in the symphony. He said Beethoven's 5th symphony (1st mvt) was in key of C minor, which was not exactly same key I played before. At that time, I was very confused with what the author thought and my piano version of Beethoven. However, many scholars/ musicologists have discussed that piano transcription gave a sense of original master works to amateurs, children and female players at their private home since the nineteenth century. Comparing to the previous century, the nineteenth century Europe was the place where piano music developed actively, for examples, music publications including piano transcription/reduction, music lessons, and piano productions. In the late eighteenth century, particularly, piano became more affordable price for middle (working class) so that they could have more opportunities to familiar with masterwork in their home. Following this trend, they also spent money on getting two hands, four hands or two pianos transcription of masters' orchestral, choral and opera to perform. Since they could have know music the upper class members only enjoyed in the eighteenth century through the piano transcriptions/ reduction, scholars have seen only advantages of them. Of course, it seems go od but through my childhood experience, I have a totally different view of piano transcription/reductions. Myself as a professional pianist and musicologist now, I will argue that classical music authenticity (originality) was misrepresented by piano transcriptions whose main consumers were the middle-class in nineteenth century Europe in this thesis. ************************************************************** 2. [HISTORY of 19th century Europe] i.e, who was the member of middle class The industrialization was emerged in the nineteenth century, and it particularly influenced on growth of sheet music. Jon W. Finson says, "Rotary steam presses could print much more music than had presses had, and improved transportation could speed the greater supplies of printed music to a wider audience." Hand written sheet music could not support music consumer in Europe so that rotary stream was a breakthrough to spread out to every corners of Europe. Remember that there were no radios, recording machine or TV in the nineteenth century. The only access to music was going to the concert halls, which require high price tickets. Moreover, only most major cities offered public concerts so that people in small town did not have chance to have musical life. Similar to the past, concert halls in modern life also costs lots of money; however, we do not have any problems to enjoy music in terms of the development of technologies such as radios, musical websites, and TV. Even some concert halls provide people to

Vincent van Gogh - Caf Terrace at Night Essay Example | Topics and Well Written Essays - 500 words

Vincent van Gogh - Caf Terrace at Night - Essay Example The essay "Vincent van Gogh - Cafà © Terrace at Night" discovers the Van Gogh's "Cafà © Terrace at Night". Based on this perspective, this paper critically analyses Vincent van Gogh’s painting "Cafà © Terrace at Night,† by giving an interpretation of the painting by providing supportive evidence on any claims made. Vincent van Gogh’s Cafà © Terrace at Night is a piece of painting portraying night hour occurrences. Contrary to common knowledge, the paintings reveals the night as a more alive time than the common day instances. As common in most of his paintings, Vincent van Gogh’s Cafà © Terrace at Night exhibits the use of bold and furious striking colors, accompanied by brushstroke colors. Vincent van Gogh’s Cafà © Terrace at Night, indeed reveals a night scene that is lively and well light from the existence of starts in the sky, providing sufficient illumination to light the whole scene. The stars in the sky are to a limited extent consumed by their own light, therefore contributing much light to the scene below. On to its exterior side, Vincent van Gogh’s Cafà © Terrace at Night, has been painted with bright colors that additionally assist in the brightening of the scene. Ideally the brightly yellow colored walls draws ones attention to the scene rather than offering assistance to an individual to move eyes around the general painting scenery. Other than the yellow color painting on the exterior of the cafà ©, there are different hanging bulbs from the ceiling, which add more light to the already bright scene.